The Windows Mobile device hasn’t been able to get much of a foothold in a mobile market dominated by the iPhone and Android. Even Blackberry has held on to its niche better than many expected (probably because of its security that is favored by corporate and government users). However, Microsoft has an enormous installed base of users that are accustomed to the look and feel of the Windows environment. While we haven’t seen a surge in interest in application development with Windows Mobile 7 yet, as a mobile application development firm, Vensi believes Windows Mobile 7 may very well take off very soon, so we are spending some quality time with the technology and exploring its capabilities.
Nokia obviously also sees the potential, since they announced plans to drop their proprietary O/S platform and partner with Microsoft to power the new Nokia smartphones with Windows Mobile 7 software. This partnership is a surprise to many of us who have watched Nokia and Microsoft wage epic battles for a decade in what The Economist so eloquently called “The Fight for Digital Dominance”. In the mobile world, it seems even staunch enemies can become friends in an effort to survive and ultimately thrive. As mobile application development experts, Vensi thinks that if these two one-time opponents can truly extend the olive branch and appreciate and leverage one another’s strengths, they could solve the IOS/Android conundrum and create unprecedented opportunities in the mobile industry.
In addition to the promise of tremendous synergy with the PC (and a huge enterprise market), there is another key advantage we see with Windows Mobile 7: an environment rich with possibility for truly ingenious mobile applications. Microsoft has nurtured strong relationships with programmers and developers over the years, and that has created tremendous loyalty in their programming ecosystem. Further, from the point of view of developers, the platform is quite similar to .NET, and there is an abundance of .NET developers out there who can easily start programming apps for Windows Mobile 7 immediately. A rapid pace for new apps and Microsoft’s pervasive marketing machine could give Google and its Android a run for their money. As for the iPhone, we know Microsoft has successfully taken on Apple in the past, and even Apple is not invincible, especially without Steve Jobs at the helm…
Some suggest that Windows Mobile 7 could surpass the Blackberry and challenge the Android and iPhone in sales and adoption by mainstream users. At Vensi, while we don’t believe this will happen overnight, we believe it could go even further and expand the mobile development market as a whole by bringing in many new end users and there’s always the possibility that Microsoft can even reinvent the playing field. This kind of competition is great for our entire industry, and we are ready!