Why Responsive Mobile App Design is better than Native App Design in Mobile

Since 2006 there has been a huge increase in mobile application developers, today in 2016 there is an estimated 12 million app developers across the world. This demand is because a lot more companies are adopting a “Mobile-First Strategy” instead of desktop first.

Responsive Mobile App Design

Before the mobile first strategy became the new business strategy, most web designers and their client’s approach to software development, was to implement the desktop version of a project first and then to create mobile applications later. The approach now has been mobile first and then desktop, some think that this may be a trend, but if you look at some of the data that is available on the web you’ll see that this is a present day reality.

Let’s take for example the number of mobile web users worldwide, there is an astounding 1.2 billion mobile web users, 25 percent of those user, rarely use desktops to access the web. The other statistics is that over 10.9 billion mobile apps have been downloaded; these numbers are staggering considering there is an estimated 7.4 billion people on planet earth.

Companies are realizing that by designing mobile applications first, rather than desktop first. You don’t have to deal with the complex issues of scaling back from a desktop design. When designing with a desktop first strategy, you put everything you have into that desktop design, technology and use up all of real estate, only to realize that trying to put all of this information on a mobile app, makes for a watered down version on the mobile side, because you have to remove a lot of the pertinent information to make it scale to a mobile app version.

With mobile design as the first priority, you get to decide how you can make your project more robust, and can build upon content and features. If you load up all of the content and features like text, audio, video, etc., which is normally done in a desktop development. Then you face the issues of having more content than it is actually needed for the mobile version, if all of that is to work on a mobile app it will negatively affect the operation of the app. This will turn users off and they will look for another similar mobile application.

The mobile first approach might put a little more work into the initial creation of the project’s scope, as everyone will want to focus on the absolute necessities for the project to avoid an unnecessary functionality performance lags on the mobile devices. Once the app is released then you’ll be able to add additional content and functionality based on the devices ability to handle them.

The mobile first approach uses responsive design, which for a non developer sounds great; it addresses all of the platforms in one development cycle. The downfall of responsive design is in its complexity. There are not many mobile application developers that have the capability to work with the many different languages to code it properly to fit to android, iOS and desktop screen sizes. Some developers are limited to developing on desktop because they have to really consider all of the possibilities with the lack of real estate and that alone limits their creativity. Developers are forced to look at the canvas in a much smaller view, and then add the most important things in the mobile view to make it as important or usable to desktop.

If you’re considering mobile application development and know that you need a responsive design professional, make sure to do your research before you start your project this can be the difference of going over budget, taking more time to complete the project or just scrapping the project all together. Vensi Solutions specializes in responsive Mobile app development using HTML5, CSS3 & AngularJS with W3 Web Standards. We are expertise in developing cross platform mobile applications for web & mobile.