How Mobile Apps will Play a Key Role in The Future of Retail Shopping

The Retail Industry is facing a change in how people are making purchases, online shopping has been the trend and now retailers are adjusting to bring shoppers back into the stores.

In 2016 the retail industry saw a huge shift in online shopping trends with customers shifting to online purchases. People spent $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached, on Thanksgiving, online shopping increased 21 percent to $3.34 billion in sales surpassing 2015 numbers, which was $3 billion. In the US by the end of Black Friday shoppers spent $5.27 billion dollars online.

To adjust to the change in how people are making purchases, retailers are coming up with new creative ways to make the shopping experience in stores more engaging.

The retail industry is going to enhance the shopping experience in stores in a number of ways, the challenging part is bringing the physical and digital worlds together to create a unique, seamless shopping experience for Consumers.

Mobile Apps will Play a Key Role in The Future of Retail Shopping

Companies are using technology to make the experience more engaging at home and in the stores, the retail giant IKEA is using Augmented Reality technology using mobile applications to allowing customers to virtually view 200 different IKEA products in their home with their new catalog. This will help people view furniture and other accessories before they purchase them, having purchased items in stores and that customers really like in the store, only to get home and find out it was not a good match will provide great value to customers.

Retail stores are also taking advantage of data from mobile apps for a better in-store shopping experience that will be more beneficial to its customers, by knowing their shopping habits and browsing history retail stores can create a more engaging experience. These Stores are using different Digital Technologies like sensors, Beacons, NFC, Bluetooth and GPS to create the best engaging experiences for customers. These technologies can identify shoppers search patterns, how long a shopper dwells on certain products, purchase events, check out duration times and more; all the data provides excellent info to retailers so they can gear up their business for individual needs through personal campaigns.

Shopify is a great example of a company who is changing the shopping experience. Their goal is to push the entire retail industry forward through analytics and by correctly predicting the shopping patterns for the future with software that is creating a new experience. They created an API Services that would interface with different POS systems out in the market to make their software compatible with for many different POS systems, this is not only streamlining the shopping experience but making it more engaging for shoppers.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & the web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

Contact us for more information at vensi.com/contact_us

Near Field Communication Communicates Efficiently for Wireless Transactions

NFC is something that you may hear mentioned with regard to smartphones, but most of us don’t really know what it is and how to use it. NFC is easy to use and can be very useful in everyday life.

Near Field Communicationbetter known as NFC is a set of communication protocols that enable two electronic devices to establish communication when they are in very close proximity, about 4 centimeters. This peer to peer communication is what establishes NFC apart from other RFID devices, also having the ability to act as both a reader and a tag. This unique ability has made NFC a popular choice in contactless payments and social networking to share contacts, photos, videos, and files.

The advantages of NFC:

  • Secured communication and transfer of data.
  • Easy transfer of data and files with no cost to phone users
  • Used for secure payment transactions using Smartphones.
  • Low power consumption.
  • Accurate identification of people.

Near Field Communication Communicates Efficiently for Wireless Transactions

These are just a few of the advantages of NFC, today people are using NFC for contactless payment throughout the world to expedite transactions in many different scenarios, from going through a drive through to purchase a meal or coffee, to shopping for a variety of items in supermarkets, and clothing stores.

NFC has really enhanced social networking with smartphones, users have the ability to share music, photo, files and contacts simply by touching the two devices.

The Internet of Things and the possibilities of the connection of physical devices will be assisted by NFC, because of the secure data sharing and easy access and use. Adopters will be able to use this technology in not only residential environments but in commercial and industrial settings as well.

The same reasons that makes NFC great for smartphone contactless payments and social networking are the things that make it great for the Internet of Things in all setting and industries, where there is a need for fast, secure, easy to use transfer of data with low power consumption and the ability to accurate identification of users and devices alike.

Today we are seeing more and more homes using Near Field Communication to enhance their IoT solutions, and in the very near future, we will see NFC solutions for the industrial and commercial industries.

Vensi has IoT solutions for various local short range communication. For More information on our IoT Solutions contact us at vensi.com/contact us.