Mobile Apps and the New Convenience Store Shopping Experience

The Retail Industry is making changes to adapt to the purchase habits of its customers, by using technology to bridge the gap. Adding automation technologies in the retail industries checkout process is creating a new seamless experience without the long wait at checkout lines, this is providing a unique shopping experience for shoppers that are on the go.

Amazon has been working to completely automate the convenience store experience with a no checkout required system. The check out free shopping experience is made possible by incorporating a number of different technologies to track the products added to the shopper’s cart to their Amazon Go App.

The Amazon Go convenience stores offer ready-to-eat breakfast, lunch, dinner, and snack options made fresh daily by their on-site chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates etc, they are even offering well-known brands to these stores.

Mobile Apps and the New Convenience Store Shopping Experience

Amazon Go’s vision is to create a shopping experience that will push the boundaries of computing and machine learning to where customer don’t have to deal with the hassles of long checkout lines. Amazon is taking the self-checkout concept to another level, in the self-checkout at major stores customers need to scan their items and either pay with cash or credit using a POS systems that handle the transactions.

Amazon Go uses their mobile app to track groceries and process the payments once the customer leaves the store. Mobile apps are playing a major role along with other Sensing Technologies to accurately account for the checkout process and assure that the sold good are accounted for.

Although there are a lot of different technologies that are making this shopping experience seamless, mobile apps plays a big role in the payment transactions, by tracking the customer entering the stores, tracking what products they have in their carts, accounting for the store’s inventory through transactions and many other activities to make this store a success.

Mobile Apps and Smartphones are a big part in revolutionizing the retail industry. The Grab and Go concept has been predicted to be the future of the retail industries for years, we are now seeing that come to life. Developing smart mobile applications that can handle the communications that are needed to make this happen are vital to this change.

Vensi, Inc is on the cutting edge of technology and has been developing mobile application solutions for our partners over a decade, we understanding the technical requirements and the client’s and with our expertise bring the best solutions to the market faster. If you’re looking for innovative mobile application development then contact us for more information at vensi.com/contact_us

How Mobile Apps will Play a Key Role in The Future of Retail Shopping

The Retail Industry is facing a change in how people are making purchases, online shopping has been the trend and now retailers are adjusting to bring shoppers back into the stores.

In 2016 the retail industry saw a huge shift in online shopping trends with customers shifting to online purchases. People spent $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached, on Thanksgiving, online shopping increased 21 percent to $3.34 billion in sales surpassing 2015 numbers, which was $3 billion. In the US by the end of Black Friday shoppers spent $5.27 billion dollars online.

To adjust to the change in how people are making purchases, retailers are coming up with new creative ways to make the shopping experience in stores more engaging.

The retail industry is going to enhance the shopping experience in stores in a number of ways, the challenging part is bringing the physical and digital worlds together to create a unique, seamless shopping experience for Consumers.

Mobile Apps will Play a Key Role in The Future of Retail Shopping

Companies are using technology to make the experience more engaging at home and in the stores, the retail giant IKEA is using Augmented Reality technology using mobile applications to allowing customers to virtually view 200 different IKEA products in their home with their new catalog. This will help people view furniture and other accessories before they purchase them, having purchased items in stores and that customers really like in the store, only to get home and find out it was not a good match will provide great value to customers.

Retail stores are also taking advantage of data from mobile apps for a better in-store shopping experience that will be more beneficial to its customers, by knowing their shopping habits and browsing history retail stores can create a more engaging experience. These Stores are using different Digital Technologies like sensors, Beacons, NFC, Bluetooth and GPS to create the best engaging experiences for customers. These technologies can identify shoppers search patterns, how long a shopper dwells on certain products, purchase events, check out duration times and more; all the data provides excellent info to retailers so they can gear up their business for individual needs through personal campaigns.

Shopify is a great example of a company who is changing the shopping experience. Their goal is to push the entire retail industry forward through analytics and by correctly predicting the shopping patterns for the future with software that is creating a new experience. They created an API Services that would interface with different POS systems out in the market to make their software compatible with for many different POS systems, this is not only streamlining the shopping experience but making it more engaging for shoppers.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & the web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

Contact us for more information at vensi.com/contact_us

Location Based Services are Playing a Crucial role in Mobile App Development

Location-based services have seen an increase in demand, in the few couple years, we see this demand will grow as more and more companies are taking advantage of this data to enhance their relationships with their customers.

Wikipedia defines Location Bases Services as…A location-based service (LBS) is a software-level service that uses location data to control features. As such LBS is an information service and has a number of uses in social networking today as information, in entertainment or security, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.

Location Bases Services are critical to many businesses as well as governmental organizations to drive real insight from data tied to a specific location where activities take place. The geographical patterns that location-related data and services can provide are one of its most powerful and useful aspect where the location is a common denominator in all of these activities and can be leveraged to better understand patterns and relationships.

Location Based Services are Playing a Crucial role in Mobile App Development

We first saw location-based apps with companies like Foursquare and Gowalla, we also have seen that all social media sites like Facebook and Twitter have incorporated (LBS) into their apps. This app usually uses GPS to identify the location.

Now we are seeing more and more GPS, Wifi and Beacon apps used to identify people’s location for various reason, including to find coupons and discounts, to identify what’s around you, sharing current locations through social media, to find destinations, getting to the desired location (using Uber & Lyft), dating and remembering location based events.

GPS apps are a great way to find a destination and get directions with the fastest route taking into consideration traffic, road constructions or accidents in the path of your destination. Once arriving at that destination and being able to establish your location, and your surrounding, to find the closest gas station, restaurant or ATM is very useful when you’re in an area that you’re not familiar with. Google Maps does a great job of guiding users to their destinations.

Wifi is a more useful for indoor applications with its networking capabilities, allow computer, smartphones, and tablets to connect to the internet, it’s also a great tool in industrial, retail, home and most commercial applications to identify the location of not only people but assets.

Beacons are a great solution that many industries are using to transmit data with people in close proximity to the establishments. Beacons are being used in 100’s of applications like Retail, Hospitals, Tourism, Education, Entertainment and many others including Smart cities. These relatively low-cost hardware are assisting with the growth and adoption of the Internet of Things and are providing new ways of getting people more engaged.

Vensi, Inc has developed Location Based Applications for many companies in different industries using GPS, Wifi, and Beacons. As part of the BlueApp platform which focuses on the Internet of Things, which is taking advantage of (LBS) to connect and identify the location of different devices and systems. If you are planning a project with (LBS) and are looking for a good partner to work side by side with your team. For more information contact us at vensi.com/contact_us.