Mobile Apps and the New Convenience Store Shopping Experience

The Retail Industry is making changes to adapt to the purchase habits of its customers, by using technology to bridge the gap. Adding automation technologies in the retail industries checkout process is creating a new seamless experience without the long wait at checkout lines, this is providing a unique shopping experience for shoppers that are on the go.

Amazon has been working to completely automate the convenience store experience with a no checkout required system. The check out free shopping experience is made possible by incorporating a number of different technologies to track the products added to the shopper’s cart to their Amazon Go App.

The Amazon Go convenience stores offer ready-to-eat breakfast, lunch, dinner, and snack options made fresh daily by their on-site chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates etc, they are even offering well-known brands to these stores.

Mobile Apps and the New Convenience Store Shopping Experience

Amazon Go’s vision is to create a shopping experience that will push the boundaries of computing and machine learning to where customer don’t have to deal with the hassles of long checkout lines. Amazon is taking the self-checkout concept to another level, in the self-checkout at major stores customers need to scan their items and either pay with cash or credit using a POS systems that handle the transactions.

Amazon Go uses their mobile app to track groceries and process the payments once the customer leaves the store. Mobile apps are playing a major role along with other Sensing Technologies to accurately account for the checkout process and assure that the sold good are accounted for.

Although there are a lot of different technologies that are making this shopping experience seamless, mobile apps plays a big role in the payment transactions, by tracking the customer entering the stores, tracking what products they have in their carts, accounting for the store’s inventory through transactions and many other activities to make this store a success.

Mobile Apps and Smartphones are a big part in revolutionizing the retail industry. The Grab and Go concept has been predicted to be the future of the retail industries for years, we are now seeing that come to life. Developing smart mobile applications that can handle the communications that are needed to make this happen are vital to this change.

Vensi, Inc is on the cutting edge of technology and has been developing mobile application solutions for our partners over a decade, we understanding the technical requirements and the client’s and with our expertise bring the best solutions to the market faster. If you’re looking for innovative mobile application development then contact us for more information at vensi.com/contact_us

How Mobile Apps will Play a Key Role in The Future of Retail Shopping

The Retail Industry is facing a change in how people are making purchases, online shopping has been the trend and now retailers are adjusting to bring shoppers back into the stores.

In 2016 the retail industry saw a huge shift in online shopping trends with customers shifting to online purchases. People spent $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached, on Thanksgiving, online shopping increased 21 percent to $3.34 billion in sales surpassing 2015 numbers, which was $3 billion. In the US by the end of Black Friday shoppers spent $5.27 billion dollars online.

To adjust to the change in how people are making purchases, retailers are coming up with new creative ways to make the shopping experience in stores more engaging.

The retail industry is going to enhance the shopping experience in stores in a number of ways, the challenging part is bringing the physical and digital worlds together to create a unique, seamless shopping experience for Consumers.

Mobile Apps will Play a Key Role in The Future of Retail Shopping

Companies are using technology to make the experience more engaging at home and in the stores, the retail giant IKEA is using Augmented Reality technology using mobile applications to allowing customers to virtually view 200 different IKEA products in their home with their new catalog. This will help people view furniture and other accessories before they purchase them, having purchased items in stores and that customers really like in the store, only to get home and find out it was not a good match will provide great value to customers.

Retail stores are also taking advantage of data from mobile apps for a better in-store shopping experience that will be more beneficial to its customers, by knowing their shopping habits and browsing history retail stores can create a more engaging experience. These Stores are using different Digital Technologies like sensors, Beacons, NFC, Bluetooth and GPS to create the best engaging experiences for customers. These technologies can identify shoppers search patterns, how long a shopper dwells on certain products, purchase events, check out duration times and more; all the data provides excellent info to retailers so they can gear up their business for individual needs through personal campaigns.

Shopify is a great example of a company who is changing the shopping experience. Their goal is to push the entire retail industry forward through analytics and by correctly predicting the shopping patterns for the future with software that is creating a new experience. They created an API Services that would interface with different POS systems out in the market to make their software compatible with for many different POS systems, this is not only streamlining the shopping experience but making it more engaging for shoppers.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & the web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

Contact us for more information at vensi.com/contact_us

Smartphone & Tablet Purchases Exceed 1.2 Billion Dollars on Black Friday through Mobile Commerce

In the past, we have written blogs about the growing number of mobile users that rarely use desktops to access the web. This past Friday on November 25th, 2016 an astonishing number was reached with mobile app purchases, US shoppers purchased $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached on Thanksgiving, but Online shopping increased 21 percent to $3.34 billion in sales surpassing last year’s number in online sales, which was $3 billion in online sales. In the US by the end of Black Friday shoppers spent $5.27 billion.

Smartphone & Tablet Purchases Exceed 1.2 Billion Dollars on Black Friday through Mobile Commerce

Bank Rate reported only 23 percent of US consumers said they planned to shop in stores after Thanksgiving this year, compared with 28 percent last year. By the way, Adobe said the five top-selling electronic products on Black Friday were Apple’s iPads, Samsung’s 4K TVs, the Apple MacBook Air, LG’s TVs and Microsoft’s Xbox.

The shifts in Mobile trends are reshaping the retail industry right before our eyes, what other industries will mobile have this big and effect on. For consumers, mobile apps are a great way to improve their shopping experience. Shopping with mobile apps has many benefits rather than going about shopping the traditional way at the mall, which has it’s many challenges.

The benefits that appeal to most mobile shoppers through Mobile Commerce are:

  • Mobile shoppers are empowered with multiple stores and brand option in real-time.
  • Price comparisons are done easily through mobile apps of various brand and similar products.
  • Detailed product information is available at the push of a button.
  • Helpful user reviews to judge the quality of a product.
  • Checkout processes are much faster than standing in line.

The retail industry has been focused on improving customer satisfaction through mobile apps, and with good reason. The revenue driving through mobile apps this past Black Friday is amazing and will continue to grow as retailers focus on new opportunities for engagement for consumers that previous technology could not deliver.

Retailers are taking advantage of mobile apps and new technology to increase sales by building personal relationships with individual customers based on their shopping styles and the user’s mobile activities; which are monitored and tracked for so that the next purchase is tailored for them. The retailer industry is now running loyalty programs, new customer offers, and promoting new products all with mobile apps this is opening up another source of revenue for retailers.

The biggest trends in mobile apps are:

  • Mobile Inventory Maintenance – Personally when I’m in a store and need assistance, more and more lately sales associates are able to search in-store and locate the item, this feature is very helpful when shopping.
  • The point of Sales (POS) Mobility – I’ve been in stores and have been able to avoid long checkout lines, because of mobile POS systems.
  • Location Based Service – Although they encourage you to spend money, these location-based services provide great sales on items you’ve search.
  • Customer Loyalty apps – Discounts and reward programs are a great way to keep people coming back if they are actually being rewarded for their loyalty, the retail industry is doing that with something people always have on hand, their smartphones.
  • Omni-channel Experience – This is a great way to increase a brand’s visibility in different markets, by making the product available in multiple selling channels.
  • Product Info: Retailers are providing consumers, info on different products when they are available with them based on their past search in online by sending notifications to their mobile apps to maintain regular interaction with the consumer.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.