Key Challenges In Mobile App Testing

Mobile App Testing

Billions of mobile users depend on their mobile phones for their daily routines,  using mobile apps to browse the internet for social networking and using mobile apps for the specific purpose of tasks to complete personal tasks like paying bills on banking apps or ordering a car on Uber apps are rapidly growing. The use and rapid development of mobile apps indicate the widespread dependence we now have with our Smartphones. Mobile app testing is of major importance for mobile application before they are released into the market, this helps the user to get a better user experience and higher performance. There are multiple mobile platforms available in the present market and also along with that, different app development tools using latest technologies are addressing unique solutions for mobile app testing challenges while developing a great mobile app.

Mobile User Interfaces: Different mobile OS’s have different user interfaces, those are guided by specific rules. Non-compliance mobile apps with their rules and guidelines can delay the mobile app publishing process, as well as in turn have impacts on increasing the cost of development and testing. Mobile app testing is required to meet the industry standards for apps to be accepted globally especially in this mobility era of technology.

User Experience and App Performance: The success of mobile apps mainly depends on great user experience and performance. If there are any delays even a second, this might interrupt the user experience and  impacts on app preferences in the market. The mobile applications without errors and faults provide a better user experience and directly has an impact on the business sources of the application.

Many new users choose applications based on rating and reviews. So, errors, faults, a poor performance of an app surely get bad reviews and negative rating from existing users and undoubtedly it leads to failure of the application success in the market

Security:  Mobile phones have become extensions of our work life as well as our personal life. We use our mobile phones to check our work email, medical info, banking accounts and other sensitive data. Every user expects the app they download to be secure and safe. Securing their mobile apps from hackers and malicious users is every business and app developers responsibility.

Mobile apps are mostly managed via a private cloud because it is more secure than the public cloud. Wireless infrastructures have data sensitivity and security problems like spam, data breaches, phishing and other attacks. So, mobile apps are required to test the critical data communication between the app and cloud.

Manual or Automated testing:  Testing every bit of functionality of an app and all the app features may not be a simple task every time, but it is very important and necessary. Automated testing provides a different mechanism, that consistently repeats a test procedure to verify application results. It can be an effective tool and helpful in each stage of the application development process. Due to tremendous advancements in technology, there are many tools available for automated mobile app testing, but it requires significant initial investment and the tools may not provide effective result in each step of the development process of an app. So, using a mix of manual and automated testing is the best and gives optimum results.

If you have a great idea of an app for your business development, looking for free prototype or looking for help on right mobile app testing strategy reach out to us at Vensi, Inc. today to help you with.

Great App Design Always Starts with the User Experience

Great App designs

Designing a great mobile app is not about designing pretty screens. It is all about the customer satisfaction and how user starting the moment to download your app. Each great app designs depends on the app’s, user experience, re-engagement, and much more.

App design is a very important stage while development of the entire mobile app. Mobile design is a very complex process. It’s not just the beautiful buttons we see. So, except for the technical skill of learning how to draw, you would also need a deep understanding of mobile app usability. App designers need to make sure to be aware of these points, the platforms, and devices that offer default controls, accelerometer, gestures, GPS and design limitations to create a compelling design.

If your customers are primarily desktop users, you can create an app to access a tool that will only work with workstations for enterprise level and you no need to think about mobile accessibility. But if your customers want an online storage and want to access localized information depending on where customers are, then you are better to go for a mobile first design approach, that can help you to reach the largest number of customers and grow your business. Your website also needs to work well to access a range of devices remotely. First, you must put efforts on design and then sketch out your mobile web strategy like

For more intuitive, user-friendly mobile experience and great app design, should have some of the best practices to keep in mind before designing app:

The Best User Experience design: Before committing to a complete design path, create a simple prototype. It doesn’t need to be fancy, it can be on paper so you can start understanding the flow between app content and actions. It helps out new app ideas and to build a common understanding of each page of your app. Building app should flows around content, that provides a much more accurate assessment of all pages, which pertain to your app. Next, create a sketch or digital prototype for each page. This outline helps you quickly explore different pages and flow. Finally, a quick prototype with matching colors helps you test those ideas with users.

Utilize Advantage of Mobile Specific Features: Smartphones have many features like accelerometer, GPS, Gyrometers and other different sensors, that are not available on desktops. Figure out how to utilize these features to make a great mobile experience for your app even better. For example, you can add features like “Tap to Call”  for the phone number on your contact-us page, enable sharing your content across different social media platforms or GPS to offer your exact location specific information and other services. These features help strengthen your app or website, think out of the box and improve mobile specific functionalities for the great mobile experience.

Ideally, users should be able to perform their routine tasks quickly and in fewer steps as possible. Once your customer starts using the app, if it does everything they want to do within two taps then it is a great app design. If not, it should be redesigned for a more functional easier to use apps. Apps can do few tasks from the opening screen, such as taking a picture, surf information, navigate specific albums, check out groups, and more, all just with a couple taps. So design to reduce the amount of efforts that users do. The lesser efforts they can have, the more likely your app will achieve great success.

6 Ways To Optimize User Experience on Mobile App

Optimize User Experience on Mobile App

Most organizations have a mobile app for a specific goal and with a strong concept. A mobile app shouldn’t be merely treated as the extension of a website, it is the best place to market and offer something integrally valuable to users. A mobile app will provide the great opportunity for users to use business services from anytime in the palms of their hand for as long as 24/7. The main goal of a mobile app doesn’t solely depend on the downloads, a number of users and screen views and long-time usage.

The optimizing user experience on an app helps to engage customers and that surely adds value to mobile apps and keep your users engaged. Look at the 6 ways to optimize user experience and features on a mobile app.

1. Improve Speed, Functionality & Performance: No one likes to use slow mobile apps, because time is precious for everyone. There are huge mobile apps to choose from in the marketplace, a quick and responsive mobile app provide a competitive advantage in the market and plays a major role in retaining users. If your mobile app is not ready to open and unable to start functioning within a couple of seconds, you must optimize your mobile app immediately to enhance those statistics.

Following are the few steps to improve the functionality performance and speed of your mobile app:

  • Preload data helps to decrease time to wait while starting the routine functionalities and speeds up the process of an activity.
  • Heavy graphics will slow down your mobile app, developers can optimize the app by getting rid of any lag by adjusting resolution or size.
  • Loading fewer templates makes a mobile app function quicker, so reuse the templates instead of reloading the same template repeatedly.

If the user works faster on your mobile app, it builds confidence and trust to use the app for longer periods.

2. Personalized Mobile App Improves User Engagement: Personalization is the key to retaining long-term users, it impacts directly to user engagement for any business. User feedback, suggestions, and complaints can easily reach out to you. Adding a chat feature is a great way to communicate with users in real-time. Setup automated text messages and push notifications based on user behaviors offer more services and show a great impact on user engagement.

3. Gradually Promote New Features: Releasing huge number of features to users use as soon as they open the mobile app is not a good idea at all. Some of the companies make this mistake as they try to tempt users to buy new products and services, but it usually does not works and can annoy users may not continue by seeing too many features at once.

Introduce different features in phases: Introduce different features in different phases app usage, like email push notifications if user wants to remind on particular products or services, integration with other tools if a user use export-import features and even shortcuts if user uses frequently, such can provide high results to user focus on mobile app and how it works. The App must be upgraded constantly to improve the performance, avoid crashes and fix bugs if any.

4. Target Users With Push Notifications: Push notifications are just like short messages sent to mobile app users from within the app. Providing relevant information or reminding them on activity even when the app is not being used is a great feature to engage users. It is the best tool to re-engage users, get them geared up for an update, new features and much more, to help them to utilize your products and services.

5. Social Media Integration to Improve Brand Image: Encouraging customers to share app activities on social networking sites like Twitter, Facebook, and Instagram etc. are great ways to convert users into your company brand ambassadors and that helps to grow of organic users. Social media is also a great tool to communicate with users like chat and share knowledge, it makes people closer.

6. Simplifying App Responsive Design: Entering user details such as name, address and credit card details are more difficult on mobile devices, if you compare to a desktop. So, focus on responsive design by shortening clip titles and adjust pixel width, considering layout and purpose before designing a mobile form would be easy for users to use and enter details.

We at Vensi has the team of strategists, analysts, designers, and developers, develop the unique mobile app solutions, that can create progressive ideas and translate them into engaging, intelligent and innovative user experiences.