Location Based Services are Playing a Crucial role in Mobile App Development

Location-based services have seen an increase in demand, in the few couple years, we see this demand will grow as more and more companies are taking advantage of this data to enhance their relationships with their customers.

Wikipedia defines Location Bases Services as…A location-based service (LBS) is a software-level service that uses location data to control features. As such LBS is an information service and has a number of uses in social networking today as information, in entertainment or security, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.

Location Bases Services are critical to many businesses as well as governmental organizations to drive real insight from data tied to a specific location where activities take place. The geographical patterns that location-related data and services can provide are one of its most powerful and useful aspect where the location is a common denominator in all of these activities and can be leveraged to better understand patterns and relationships.

Location Based Services are Playing a Crucial role in Mobile App Development

We first saw location-based apps with companies like Foursquare and Gowalla, we also have seen that all social media sites like Facebook and Twitter have incorporated (LBS) into their apps. This app usually uses GPS to identify the location.

Now we are seeing more and more GPS, Wifi and Beacon apps used to identify people’s location for various reason, including to find coupons and discounts, to identify what’s around you, sharing current locations through social media, to find destinations, getting to the desired location (using Uber & Lyft), dating and remembering location based events.

GPS apps are a great way to find a destination and get directions with the fastest route taking into consideration traffic, road constructions or accidents in the path of your destination. Once arriving at that destination and being able to establish your location, and your surrounding, to find the closest gas station, restaurant or ATM is very useful when you’re in an area that you’re not familiar with. Google Maps does a great job of guiding users to their destinations.

Wifi is a more useful for indoor applications with its networking capabilities, allow computer, smartphones, and tablets to connect to the internet, it’s also a great tool in industrial, retail, home and most commercial applications to identify the location of not only people but assets.

Beacons are a great solution that many industries are using to transmit data with people in close proximity to the establishments. Beacons are being used in 100’s of applications like Retail, Hospitals, Tourism, Education, Entertainment and many others including Smart cities. These relatively low-cost hardware are assisting with the growth and adoption of the Internet of Things and are providing new ways of getting people more engaged.

Vensi, Inc has developed Location Based Applications for many companies in different industries using GPS, Wifi, and Beacons. As part of the BlueApp platform which focuses on the Internet of Things, which is taking advantage of (LBS) to connect and identify the location of different devices and systems. If you are planning a project with (LBS) and are looking for a good partner to work side by side with your team. For more information contact us at vensi.com/contact_us.

How Cloud Technologies are Enabling Mobile Application Development

The App development world is taking advantage of cloud technologies to develop mobile applications. With the advancement of recent technologies like Cloud Computing, which is very significant in enabling mobile app development and is playing a major role by helping developers provide a better user experience.

Cloud Technologies are being used by developers worldwide, which is adding to the increase in mobile application deployment and an increase in multiple devices deployed. Using HTML5 is giving app developers the ability to provide uninterrupted service levels, providing network reception is good. Cloud Computing technologies are also reducing custom application development cost, by reducing building testing and deployment of these apps, managing servers are one example of a burden to developers that is now reduced with Cloud Computing.

How Cloud Technologies are Enabling Mobile Application Development

Cloud Computing Technologies is an Internet-based computing technology that provides and shares information, files and data to the users in a wide range through online sources. We can access the data anywhere from the world. The Shared information will be secure, reliable and ease to access. Amazon Web Services (AWS) and Microsoft Azure are some of the cloud service providers frequently used by developers for sharing information for Mobile App Development.

A huge benefit to using cloud technologies for mobile app development is that cloud technologies offer scalability, the server-less architecture of the cloud allows developers to scale up or down as needed. These solutions are used to integrate data analytics and other advanced technologies, all of this is apart of the Internet of Things.

Features that cloud technologies are enabling:

Moving the apps and the data to the cloud, that were once stored on the device, reaches to a wider audience because the apps can be run on multiple operating systems, with added functionality.

Vensi, Inc has specialized in developing cloud computing solutions for mobile applications using HTML5 as a framework and has a great technical team with great experience, for more information contact us at vensi.com/contact_us

Why Building Mobile Apps with API’s is a Great Approach

Mobile applications are a huge part of everyday life for most of us, whether you’re a business person needing to respond to a client’s email, a student having to check homework assignment online, or a mom who is using her mobile phone to shop for groceries. Using a mobile device is the first choice to perform these and many other functions on what used to be relegated to strictly laptops and desktops. Mobile apps and smartphones are used in many ways and are the preferred choice of people who own them to conduct different tasks while on the go.

For these mobile applications to function flawlessly, there are a lot of things that need to come together to make things work so that users see a seamless and fluid transition from screen to screen. One of the most important aspects of mobile app development is API’s. Most of us don’t know what they are, but if developers didn’t implement these well, mobile apps would not be as user-friendly.

Why Building Mobile Apps with API’s is a Great Approach

What is an API and why is it so important in mobile application development, Wikipedia defines API’s below.

Application program interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how software components should interact. Additionally, APIs are used when programming graphical user interface (GUI) components. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.

Mobile apps built with API’s allow for multi-platform development, not only for iOS and Android but also for web apps, this development strategy is enabling companies to add more mobile apps within their budgets.

Benefits of API Services:

  • Eliminates redundant stack setup for each app.
  • Eliminates boilerplate code.
  • All within one model.

These benefits help developers to build apps faster, but also helps them link their software and applications to cloud-based storage, developers also like this API strategy for building apps because it eliminates redundant stack setup and repeated code.

Vensi Inc uses API Services in their Mobile App Development & provides user-friendly, easily accessible apps for its clients & partners. For more information contact us at www.vensi.com/contactus.

Latest Web Apps Trends for Internet of Things

In this age of innovative technology we are seeing that nothing is staying the same, web app developers are putting their efforts into making sure that the web apps/sites are as advanced as the hardware they run on.

In recent years the hype of the Internet of Things is being seen as not just hype, but the real thing as it will bring connected devices to the internet and that connectivity will provide great value to not only business but to users. Every sector of business is making strides to assure they have or are preparing and IoT solution in the coming months.

Latest Web Apps Trends for Internet of Things

Often the focus is on the hardware, mobile apps and cloud infrastructure, but the web app plays just as big of a role in IoT solutions.

Web apps provide the User Interface, and functionality needed on a desktop to monitor and control the different devices. As the Internet of Things grows, we will see web app trends focused on IoT solutions.

Web App Trends for IoT:

Internet of Things – As the number of internet-connected devices grows and users need a platform to monitor, track and control the devices and systems that are connected, web apps will be needed for those remote capabilities and many companies are focused on web apps to display the data and get historical data.

Big Data – Big Data analysis is a big part of every business, the data used is streamlining the processes and creating efficiency within them. Mobile app developers are now creating hybrid platforms specifically for Big Data, so the user can get some of the critical data on mobile apps, but with web apps can get historical data for years. These web apps create complicated trending graphs that can be manipulated to view in many different formats.

Mobile – Mobile applications are playing a major role in just about everything from IoT, retail experiences including payments, and controlling home automation. All these mobile app functionalities and more are internet of Things related solutions to enable users to have access locally or remotely to view data, remote control of devices and systems. The smartphone is an integral part of IoT solutions to display, control and monitor different things.

Vensi’s BlueApp solution is a great cutting edge Internet of Things solution if you want to know more contact us to set up time with our team to go over your business strategy and help integrate our products and solution.

For more information contact us at vensi.com/contactus.

Smartphones & Mobile Apps are Playing Dominant Role in Daily Life

Smartphones and Mobile apps are becoming more useful as the year’s pass, we have gone from simply being able to make phone calls, to now making retail purchases, and using smartphones as gateways. Some smartphones are planned to have 4K displays, OLED touch screens, and upgraded 5.0 Bluetooth and processors with 10nm technology, which essentially gives users a computer that fits in the palm of their hands.

Smartphones and mobile applications are quickly becoming the most valued technology tool of the day. Being able to stay in touch with your office by having the ability to read emails, instant messages to co-workers, and video conferencing, while on the go, smartphones are playing a role in education with high school and college students by having online connectivity to assignments and lectures, we are also seeing that smartphones are playing a big role in wireless connectivity and communication with beacons and IoT solutions.

Smartphones & Mobile Apps are Playing Dominant Role in Daily Life

Mobile applications are also becoming more user-friendly for just about every sector of business, businesses are realizing that desktop computers are being replaced with smartphones with certain demographics, like Millennials or Generation Y, they use their smartphones as their computers. Having the ability to perform many different kinds of functions on handheld devices, that functions almost like a computer is a great benefit to not only the business person, but to students, and everyone else.

Areas where Smartphones & Mobile apps are making big impacts in 2017:

IoT SolutionsThe Internet of Things is growing rapidly as more industries are seeing the benefits of remote connectivity and control, using smartphones and mobile apps to collect data, and send that data to the cloud, also using the smartphone as a gateway to transfer and receive data.

Mobile Payment – Mobile payments are being used to purchase retails products worldwide, with faster processing, product comparison, and cheaper credit cards fees, this will undoubtedly grow in 2017 as sales and use had milestones in 2016. Some retail business is available only in Mobile Apps not in Web.

Gaming & Entertainment – Gaming is taking full advantage of the technology behind smartphones, with the increased processors and displays, you now can play very complicated games on smartphones; it’s also taking Virtual Reality to a new level with VR Gear.

Customer Engagement – With smartphone and beacon technology retailers are able to directly communicate with consumers based on their previous purchase history, directing them to certain discounted items previously purchased or items they may be interested in.

Wearables –  Wearables like Smartwatches, Wristbands etc., are using Mobile Apps for better communication to do daily activities with IoT solutions using the cloud, sensors to track, analyze the data of personal activities related to health, entertainment & business. Wearables will play an important role in 2017 through mobile apps with Bluetooth, voice recognition.

As the technology with smartphones gets more enhanced and mobile applications become even more user-friendly, we will see the use of smartphones grow even more.

The use cases for owning a smartphone and for business to develop applications for these phones to make people’s lives easier is a no-brainer on both sides whether you own a smartphone or you’re a business looking to attract new customers, there is no doubt that smartphones and mobile applications will change business, social interaction, and productivity in everyday life.

Vensi Inc is Specialized in developing latest mobile applications using IoT, for more information contact us at vensi.com/contact_us

Smartphones with IoT Apps are the Best Gateways for Remote Monitoring & Data collection

In 2016 the Internet of Things surpassed many predictions in the number of devices that would be connected to the internet, it was estimated that there would be anywhere between 6 to 7 trillion devices connected worldwide. Recently released statistics report the number to be more like 22 billion connected devices worldwide.

The shift in the Internet of Things and connected devices is affecting every major industry whether it’s industrial, commercial or residential, these connected devices represent a new channel through which data flows in both directions providing invaluable data to all sectors of business. This data is crucial for any business as they can now analyze data in real-time and make decisions that will change the operations to be not only more profitable but create more streamlined, and efficient workflows.

Smartphones with IoT Apps are best gateways for monitoring & data collection

The area of business that will also take advantage of the Internet of Things and the data received will be the marketers, this will provide them with a huge opportunity to measure and track people’s spending habits in many different environments. In the retail industry, there is a huge opportunity with beacon technology to send personalized campaigns to individuals based on their spending history, it’s also a chance to build a relationship with frequent shoppers. Mobile devices play a major role in assisting with collecting data in not only these types of commercial scenarios but in an industrial setting as well.

The smartphone is not widely considered and IoT device by most people, but it is actually on of the first IoT devices available to the general public across the world. The smartphone has always played a very important role in IoT, communicating data with Wifi and Cellular at first then other standards like Bluetooth, which is now one of the major enablers to communicating data from sensors to the internet.

Nowadays phones are equipped with a huge array of sensors, from proximity, light, accelerometer, gyroscopic sensors, NFC, location, and much more, some phones have as many as 10 sensors. These sensors provide a huge amount of data in unstructured and structured forms. With the rise of IoT in all industries, the smartphone has become a major player. Companies are now focused on mobile applications built specifically for IoT and communicating data.

Smartphones will continue to play an important role in IoT particular where there is a need to collect data around human interaction and sensor information from IoT. Smartphones that are equipped with Wifi, Bluetooth and NFC will continue to communicate and control applications and many different use cases for IoT. The mobile devices will eventually be the primary user interface for applications as they provide real-time data to be manipulated on site, which will increase efficiency and consumer relationships.

As a part of the IoT ecosystem, mobile devices play an important part in streamlining the collection, management and use of the data generated. The early adopters are seeing that by taking advantage of already existing technology like the smartphone is expediting their IoT initiatives and helping to bring their solutions to market faster.

Vensi Inc solution Blueapp.io has been focused on IoT industrial solutions using mobile apps to gather the data and present it on a smartphone dashboard and web, for many different industries to deploy the best smartphone solutions for IoT.

Smartphone & Tablet Purchases Exceed 1.2 Billion Dollars on Black Friday through Mobile Commerce

In the past, we have written blogs about the growing number of mobile users that rarely use desktops to access the web. This past Friday on November 25th, 2016 an astonishing number was reached with mobile app purchases, US shoppers purchased $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached on Thanksgiving, but Online shopping increased 21 percent to $3.34 billion in sales surpassing last year’s number in online sales, which was $3 billion in online sales. In the US by the end of Black Friday shoppers spent $5.27 billion.

Smartphone & Tablet Purchases Exceed 1.2 Billion Dollars on Black Friday through Mobile Commerce

Bank Rate reported only 23 percent of US consumers said they planned to shop in stores after Thanksgiving this year, compared with 28 percent last year. By the way, Adobe said the five top-selling electronic products on Black Friday were Apple’s iPads, Samsung’s 4K TVs, the Apple MacBook Air, LG’s TVs and Microsoft’s Xbox.

The shifts in Mobile trends are reshaping the retail industry right before our eyes, what other industries will mobile have this big and effect on. For consumers, mobile apps are a great way to improve their shopping experience. Shopping with mobile apps has many benefits rather than going about shopping the traditional way at the mall, which has it’s many challenges.

The benefits that appeal to most mobile shoppers through Mobile Commerce are:

  • Mobile shoppers are empowered with multiple stores and brand option in real-time.
  • Price comparisons are done easily through mobile apps of various brand and similar products.
  • Detailed product information is available at the push of a button.
  • Helpful user reviews to judge the quality of a product.
  • Checkout processes are much faster than standing in line.

The retail industry has been focused on improving customer satisfaction through mobile apps, and with good reason. The revenue driving through mobile apps this past Black Friday is amazing and will continue to grow as retailers focus on new opportunities for engagement for consumers that previous technology could not deliver.

Retailers are taking advantage of mobile apps and new technology to increase sales by building personal relationships with individual customers based on their shopping styles and the user’s mobile activities; which are monitored and tracked for so that the next purchase is tailored for them. The retailer industry is now running loyalty programs, new customer offers, and promoting new products all with mobile apps this is opening up another source of revenue for retailers.

The biggest trends in mobile apps are:

  • Mobile Inventory Maintenance – Personally when I’m in a store and need assistance, more and more lately sales associates are able to search in-store and locate the item, this feature is very helpful when shopping.
  • The point of Sales (POS) Mobility – I’ve been in stores and have been able to avoid long checkout lines, because of mobile POS systems.
  • Location Based Service – Although they encourage you to spend money, these location-based services provide great sales on items you’ve search.
  • Customer Loyalty apps – Discounts and reward programs are a great way to keep people coming back if they are actually being rewarded for their loyalty, the retail industry is doing that with something people always have on hand, their smartphones.
  • Omni-channel Experience – This is a great way to increase a brand’s visibility in different markets, by making the product available in multiple selling channels.
  • Product Info: Retailers are providing consumers, info on different products when they are available with them based on their past search in online by sending notifications to their mobile apps to maintain regular interaction with the consumer.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

Why Responsive Mobile App Design is better than Native App Design in Mobile

Since 2006 there has been a huge increase in mobile application developers, today in 2016 there is an estimated 12 million app developers across the world. This demand is because a lot more companies are adopting a “Mobile-First Strategy” instead of desktop first.

Responsive Mobile App Design

Before the mobile first strategy became the new business strategy, most web designers and their client’s approach to software development, was to implement the desktop version of a project first and then to create mobile applications later. The approach now has been mobile first and then desktop, some think that this may be a trend, but if you look at some of the data that is available on the web you’ll see that this is a present day reality.

Let’s take for example the number of mobile web users worldwide, there is an astounding 1.2 billion mobile web users, 25 percent of those user, rarely use desktops to access the web. The other statistics is that over 10.9 billion mobile apps have been downloaded; these numbers are staggering considering there is an estimated 7.4 billion people on planet earth.

Companies are realizing that by designing mobile applications first, rather than desktop first. You don’t have to deal with the complex issues of scaling back from a desktop design. When designing with a desktop first strategy, you put everything you have into that desktop design, technology and use up all of real estate, only to realize that trying to put all of this information on a mobile app, makes for a watered down version on the mobile side, because you have to remove a lot of the pertinent information to make it scale to a mobile app version.

With mobile design as the first priority, you get to decide how you can make your project more robust, and can build upon content and features. If you load up all of the content and features like text, audio, video, etc., which is normally done in a desktop development. Then you face the issues of having more content than it is actually needed for the mobile version, if all of that is to work on a mobile app it will negatively affect the operation of the app. This will turn users off and they will look for another similar mobile application.

The mobile first approach might put a little more work into the initial creation of the project’s scope, as everyone will want to focus on the absolute necessities for the project to avoid an unnecessary functionality performance lags on the mobile devices. Once the app is released then you’ll be able to add additional content and functionality based on the devices ability to handle them.

The mobile first approach uses responsive design, which for a non developer sounds great; it addresses all of the platforms in one development cycle. The downfall of responsive design is in its complexity. There are not many mobile application developers that have the capability to work with the many different languages to code it properly to fit to android, iOS and desktop screen sizes. Some developers are limited to developing on desktop because they have to really consider all of the possibilities with the lack of real estate and that alone limits their creativity. Developers are forced to look at the canvas in a much smaller view, and then add the most important things in the mobile view to make it as important or usable to desktop.

If you’re considering mobile application development and know that you need a responsive design professional, make sure to do your research before you start your project this can be the difference of going over budget, taking more time to complete the project or just scrapping the project all together. Vensi Solutions specializes in responsive Mobile app development using HTML5, CSS3 & AngularJS with W3 Web Standards. We are expertise in developing cross platform mobile applications for web & mobile.

The Successful Mobile App Platform that Engage Your Users

the future of mobile app platform

We spend a lot of time on apps in our day-to-day life. We organize meetings and catch-up with colleagues at work, order food online, book rides on Uber and much more. We have not even tried the Facebook, Twitter, Instagram, Snapchat or any other apps that people spend most of their time to utilize our daily tasks. The new apps are having huge competition with  popular apps to attract the new customers. And the positive thing is that smartphone users have gone up to 2 billion in recent years. So, consumers are becoming more set in their ways about which apps they will use, and more apps are falling by the same way.

The future of apps is not in the App Store at all and multi-functional apps that live inside a common portal. Most smartphone users spend most of their time using only the top 10 apps, but most people are not using the same 10 apps. If you want to get more consumers to notice your app this year, you can not expect that they will ever discover it on their own, because they are happy with the apps they already have on their smartphone. When you display ads then only you can grab enough users and your app can be the top in charts list or you can go where the users already are in other apps.

For example, WeChat is a popular chatting app platform, that developers can create their own native sub-apps through the WeChat API, which can generate more revenue. As this is the best entry to users, where many users can not invest in the desktop web. Facebook Messenger also allows users to book a ride from Uber through their chat feature. In recent year Facebook has been trying to change the way users discover apps outside of the App Store, and developers likely experiment creating an entire ecosystem of sub-apps.

However, the new app platform may not be the Facebook, or WeChat, or other platforms that even not existed now and that new app platform may crack the idea of an app portal to attract more American audiences, but don’t be surprised if your new app efforts live entirely inside another app in few years.

BlueApp.io is an end-to-end IoT Platform that makes your app and your product have remote monitoring and remote controlling capabilities. It also provides competitive advantages in the IoT market with easy application development and helps to reduce time to market your app. If you or your organization is looking to add more new IoT capabilities for remote monitoring to your existing products or new products, BlueApp.io is the best IoT platform that makes your app more productive and much easier to access your IoT device data even during travel time to and from anywhere.

Key Challenges In Mobile App Testing

Mobile App Testing

Billions of mobile users depend on their mobile phones for their daily routines,  using mobile apps to browse the internet for social networking and using mobile apps for the specific purpose of tasks to complete personal tasks like paying bills on banking apps or ordering a car on Uber apps are rapidly growing. The use and rapid development of mobile apps indicate the widespread dependence we now have with our Smartphones. Mobile app testing is of major importance for mobile application before they are released into the market, this helps the user to get a better user experience and higher performance. There are multiple mobile platforms available in the present market and also along with that, different app development tools using latest technologies are addressing unique solutions for mobile app testing challenges while developing a great mobile app.

Mobile User Interfaces: Different mobile OS’s have different user interfaces, those are guided by specific rules. Non-compliance mobile apps with their rules and guidelines can delay the mobile app publishing process, as well as in turn have impacts on increasing the cost of development and testing. Mobile app testing is required to meet the industry standards for apps to be accepted globally especially in this mobility era of technology.

User Experience and App Performance: The success of mobile apps mainly depends on great user experience and performance. If there are any delays even a second, this might interrupt the user experience and  impacts on app preferences in the market. The mobile applications without errors and faults provide a better user experience and directly has an impact on the business sources of the application.

Many new users choose applications based on rating and reviews. So, errors, faults, a poor performance of an app surely get bad reviews and negative rating from existing users and undoubtedly it leads to failure of the application success in the market

Security:  Mobile phones have become extensions of our work life as well as our personal life. We use our mobile phones to check our work email, medical info, banking accounts and other sensitive data. Every user expects the app they download to be secure and safe. Securing their mobile apps from hackers and malicious users is every business and app developers responsibility.

Mobile apps are mostly managed via a private cloud because it is more secure than the public cloud. Wireless infrastructures have data sensitivity and security problems like spam, data breaches, phishing and other attacks. So, mobile apps are required to test the critical data communication between the app and cloud.

Manual or Automated testing:  Testing every bit of functionality of an app and all the app features may not be a simple task every time, but it is very important and necessary. Automated testing provides a different mechanism, that consistently repeats a test procedure to verify application results. It can be an effective tool and helpful in each stage of the application development process. Due to tremendous advancements in technology, there are many tools available for automated mobile app testing, but it requires significant initial investment and the tools may not provide effective result in each step of the development process of an app. So, using a mix of manual and automated testing is the best and gives optimum results.

If you have a great idea of an app for your business development, looking for free prototype or looking for help on right mobile app testing strategy reach out to us at Vensi, Inc. today to help you with.