Location-based services have seen an increase in demand, in the few couple years, we see this demand will grow as more and more companies are taking advantage of this data to enhance their relationships with their customers.
Wikipedia defines Location Bases Services as…A location-based service (LBS) is a software-level service that uses location data to control features. As such LBS is an information service and has a number of uses in social networking today as information, in entertainment or security, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.
Location Bases Services are critical to many businesses as well as governmental organizations to drive real insight from data tied to a specific location where activities take place. The geographical patterns that location-related data and services can provide are one of its most powerful and useful aspect where the location is a common denominator in all of these activities and can be leveraged to better understand patterns and relationships.
We first saw location-based apps with companies like Foursquare and Gowalla, we also have seen that all social media sites like Facebook and Twitter have incorporated (LBS) into their apps. This app usually uses GPS to identify the location.
Now we are seeing more and more GPS, Wifi and Beacon apps used to identify people’s location for various reason, including to find coupons and discounts, to identify what’s around you, sharing current locations through social media, to find destinations, getting to the desired location (using Uber & Lyft), dating and remembering location based events.
GPS apps are a great way to find a destination and get directions with the fastest route taking into consideration traffic, road constructions or accidents in the path of your destination. Once arriving at that destination and being able to establish your location, and your surrounding, to find the closest gas station, restaurant or ATM is very useful when you’re in an area that you’re not familiar with. Google Maps does a great job of guiding users to their destinations.
Wifi is a more useful for indoor applications with its networking capabilities, allow computer, smartphones, and tablets to connect to the internet, it’s also a great tool in industrial, retail, home and most commercial applications to identify the location of not only people but assets.
Beacons are a great solution that many industries are using to transmit data with people in close proximity to the establishments. Beacons are being used in 100’s of applications like Retail, Hospitals, Tourism, Education, Entertainment and many others including Smart cities. These relatively low-cost hardware are assisting with the growth and adoption of the Internet of Things and are providing new ways of getting people more engaged.
Vensi, Inc has developed Location Based Applications for many companies in different industries using GPS, Wifi, and Beacons. As part of the BlueApp platform which focuses on the Internet of Things, which is taking advantage of (LBS) to connect and identify the location of different devices and systems. If you are planning a project with (LBS) and are looking for a good partner to work side by side with your team. For more information contact us at vensi.com/contact_us.