How Mobile Apps will Play a Key Role in The Future of Retail Shopping

The Retail Industry is facing a change in how people are making purchases, online shopping has been the trend and now retailers are adjusting to bring shoppers back into the stores.

In 2016 the retail industry saw a huge shift in online shopping trends with customers shifting to online purchases. People spent $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached, on Thanksgiving, online shopping increased 21 percent to $3.34 billion in sales surpassing 2015 numbers, which was $3 billion. In the US by the end of Black Friday shoppers spent $5.27 billion dollars online.

To adjust to the change in how people are making purchases, retailers are coming up with new creative ways to make the shopping experience in stores more engaging.

The retail industry is going to enhance the shopping experience in stores in a number of ways, the challenging part is bringing the physical and digital worlds together to create a unique, seamless shopping experience for Consumers.

Mobile Apps will Play a Key Role in The Future of Retail Shopping

Companies are using technology to make the experience more engaging at home and in the stores, the retail giant IKEA is using Augmented Reality technology using mobile applications to allowing customers to virtually view 200 different IKEA products in their home with their new catalog. This will help people view furniture and other accessories before they purchase them, having purchased items in stores and that customers really like in the store, only to get home and find out it was not a good match will provide great value to customers.

Retail stores are also taking advantage of data from mobile apps for a better in-store shopping experience that will be more beneficial to its customers, by knowing their shopping habits and browsing history retail stores can create a more engaging experience. These Stores are using different Digital Technologies like sensors, Beacons, NFC, Bluetooth and GPS to create the best engaging experiences for customers. These technologies can identify shoppers search patterns, how long a shopper dwells on certain products, purchase events, check out duration times and more; all the data provides excellent info to retailers so they can gear up their business for individual needs through personal campaigns.

Shopify is a great example of a company who is changing the shopping experience. Their goal is to push the entire retail industry forward through analytics and by correctly predicting the shopping patterns for the future with software that is creating a new experience. They created an API Services that would interface with different POS systems out in the market to make their software compatible with for many different POS systems, this is not only streamlining the shopping experience but making it more engaging for shoppers.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & the web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

Contact us for more information at vensi.com/contact_us

Location Based Services are Playing a Crucial role in Mobile App Development

Location-based services have seen an increase in demand, in the few couple years, we see this demand will grow as more and more companies are taking advantage of this data to enhance their relationships with their customers.

Wikipedia defines Location Bases Services as…A location-based service (LBS) is a software-level service that uses location data to control features. As such LBS is an information service and has a number of uses in social networking today as information, in entertainment or security, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.

Location Bases Services are critical to many businesses as well as governmental organizations to drive real insight from data tied to a specific location where activities take place. The geographical patterns that location-related data and services can provide are one of its most powerful and useful aspect where the location is a common denominator in all of these activities and can be leveraged to better understand patterns and relationships.

Location Based Services are Playing a Crucial role in Mobile App Development

We first saw location-based apps with companies like Foursquare and Gowalla, we also have seen that all social media sites like Facebook and Twitter have incorporated (LBS) into their apps. This app usually uses GPS to identify the location.

Now we are seeing more and more GPS, Wifi and Beacon apps used to identify people’s location for various reason, including to find coupons and discounts, to identify what’s around you, sharing current locations through social media, to find destinations, getting to the desired location (using Uber & Lyft), dating and remembering location based events.

GPS apps are a great way to find a destination and get directions with the fastest route taking into consideration traffic, road constructions or accidents in the path of your destination. Once arriving at that destination and being able to establish your location, and your surrounding, to find the closest gas station, restaurant or ATM is very useful when you’re in an area that you’re not familiar with. Google Maps does a great job of guiding users to their destinations.

Wifi is a more useful for indoor applications with its networking capabilities, allow computer, smartphones, and tablets to connect to the internet, it’s also a great tool in industrial, retail, home and most commercial applications to identify the location of not only people but assets.

Beacons are a great solution that many industries are using to transmit data with people in close proximity to the establishments. Beacons are being used in 100’s of applications like Retail, Hospitals, Tourism, Education, Entertainment and many others including Smart cities. These relatively low-cost hardware are assisting with the growth and adoption of the Internet of Things and are providing new ways of getting people more engaged.

Vensi, Inc has developed Location Based Applications for many companies in different industries using GPS, Wifi, and Beacons. As part of the BlueApp platform which focuses on the Internet of Things, which is taking advantage of (LBS) to connect and identify the location of different devices and systems. If you are planning a project with (LBS) and are looking for a good partner to work side by side with your team. For more information contact us at vensi.com/contact_us.

When Is a Phone No Longer a Phone?

Not long ago, a phone was only that – a device that allowed you to talk to someone over a distance, whether a few cubicles down or a continent away. It seems like yesterday that only a select few had car phones, and even less people carried a portable device, and when they did, it was just for phone calls. After all, what else could a phone do?

The answer? Virtually everything.

Cell phones have been embraced by individual consumers as well as companies of every size. They have become essential tools that allow us to do an ever-growing list of things like optimizing our personal and professional lives. We use them for texting, accessing information, managing schedules, entertainment, sending and receiving email, commerce, socializing, and more, all with the help of creatively designed and affordable applications. It’s the well-developed applications and built-in features that have transformed cell phones into powerful tools capable of turning us into masters of our universe – almost.

Two of the most important new capabilities are the camera and GPS. Vensi believes that these two tools, integrated into the device and leveraged by customized apps built by companies like Vensi, have the ability to revolutionize the way businesses operate.

Businesses are already saving time when providing services to customers in the field; scheduling applications using GPS technology make it more likely that crews will reach their destination on time, improving service levels and efficiency; cameras are being used for documenting deliveries and capturing signatures for work authorizations…and that’s just for starters.

One tool on the horizon that Vensi predicts will become a significant cost-saving tool for many companies with mobile employees is GeoFencing. With map capabilities and GPS functionality, GeoFencing applications will allow companies to more effectively manage their mobile workforce by keeping track of where they are on a map in real-time. This ensures that employees are in their assigned locations, offering companies a way to monitor employees during work hours.

Increasing functionality within the phone and the networks it is connected to will continue to change the way businesses interact with their customers and their employees. In fact, the camera and the GPS are becoming the most common features we are using in new application development today.

Vensi is committed to developing applications that maximize functionality, improve efficiency, and offer cost savings. Thanks to tools like cameras and GPS, phones have become more than just communication devices; they are like mainframe computers in pocket-sized packages. In an age where virtually everything is interconnected, these smart phones have become indispensable.