Why Building Mobile Apps with API’s is a Great Approach

Mobile applications are a huge part of everyday life for most of us, whether you’re a business person needing to respond to a client’s email, a student having to check homework assignment online, or a mom who is using her mobile phone to shop for groceries. Using a mobile device is the first choice to perform these and many other functions on what used to be relegated to strictly laptops and desktops. Mobile apps and smartphones are used in many ways and are the preferred choice of people who own them to conduct different tasks while on the go.

For these mobile applications to function flawlessly, there are a lot of things that need to come together to make things work so that users see a seamless and fluid transition from screen to screen. One of the most important aspects of mobile app development is API’s. Most of us don’t know what they are, but if developers didn’t implement these well, mobile apps would not be as user-friendly.

Why Building Mobile Apps with API’s is a Great Approach

What is an API and why is it so important in mobile application development, Wikipedia defines API’s below.

Application program interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how software components should interact. Additionally, APIs are used when programming graphical user interface (GUI) components. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.

Mobile apps built with API’s allow for multi-platform development, not only for iOS and Android but also for web apps, this development strategy is enabling companies to add more mobile apps within their budgets.

Benefits of API Services:

  • Eliminates redundant stack setup for each app.
  • Eliminates boilerplate code.
  • All within one model.

These benefits help developers to build apps faster, but also helps them link their software and applications to cloud-based storage, developers also like this API strategy for building apps because it eliminates redundant stack setup and repeated code.

Vensi Inc uses API Services in their Mobile App Development & provides user-friendly, easily accessible apps for its clients & partners. For more information contact us at www.vensi.com/contactus.

Google’s Update to its Gmail App for iOS

Google has just released its updated Gmail and Calendar app for iOS to the Apple store. This is a big update for IOS users, because of the huge number of people that use Gmail for personal and professional use. This gives Google access to a group of users that would otherwise be out of reach. These two applications are a big part of their cloud based services, and will attract iOS users to the platform.

updated gmail app for iOS users

Google creates applications for browsers and mobile devices with a business application design to fit modern collaborative, work environments. This user friendly platform offers a huge array of features to accommodate business needs like:

  • Gmail for sending and receiving emails.
  • Google Drive to share and store files, documents and video.
  • Google Chat for internal communication with colleagues or for personal use.
  • Google Hangout for virtual meetings, which allows users to visually sharing documents like a WebEx or Gotomeeting.
  • Google Voice for making phone calls, which can be synced to your cell phone.

With improved updates for iOS, Google will add more iOS users to the Gmail platform, but with iOS lacking in some of the Android features. Below are some of the features that will bring iOS up to date with Android.

  • Revamped user interface with sleek transitioning.
  • iOS to resemble in design Android devices.
  • Swipe actions to delete and archive emails, which are configured in iOS settings.
  • Email search capabilities have been improved to make them faster and more efficient.
  • Undo send to revert sent emails.

Google is also working on a new responsive design for its Android and Web versions, this will adapt to the different screen sizes of the different devices to automatically fit all screens.

Responsive design is an app development concept that a lot of app developers are using to create a seamless user interface with mobile and web applications for personal and business use. These Responsive design applications are becoming more and more attractive to mobile app developers as it makes it easier to develop multiple applications in one development cycle. While giving the same look and feel for the UI across multiple platforms.

Simple Reasons Businesses Should Invest In Mobile App Development

mobile app development for business

Mobile apps enable brand awareness and reliability between the vast number of potential consumers. Business owners expecting to have an own reliable mobile app to improve their business and enhances the reliability.

Here are some simple reasons why business should invest in mobile app development:

Maximize Revenue: Mobile app users have improved their spending on mobile app transactions, and reasons behind are consumer preferences has changed to flexibility. As per online research, once users are confident with an app that delivers the expected value without having to pay more, then they find it easier to spend on app transactions and continuing regular operations on the app. Users want app providers to focus on best customer experience.

Mobile apps have made sales and services easier than ever before, mobile apps have changed the customers the way they buy and sell products and services. Customers also can view and analyze a product on mobile apps before purchasing, it helps the customers on buying decisions. A  mobile app can make you focus on providing better customer service and support with the information consumers are looking for from anywhere, and it helps to drive more sales and maximize revenues.

Businesses can reach more usersMobile internet is one common platform where most of the users come together and spend a lot of time on it. The fact is that more than half of the people on the planet have a mobile phone, and that works with 3 or 4 mobile operating systems. So, launching a mobile app for your business on multiple platforms can have the chance to reach more users, at present there is no other way to reach such a vast audience.

A mobile app can help your customer access your services from anywhere at any time. Consumers can interact with your business while traveling and in line at the bank. For retail or Local based businesses, you can utilize their Geo-location and profile information to personalize offers to make consumers more relevant and attractive, and a mobile app is easy to access all account information, to track recent sales and other additional activities. Business can also respond immediately to customer’s requests, having a mobile can take your business to the next level.

Enhance Brand Engagement: Mobile apps are becoming an easy tool to market your brand. You can impose your brand logo, your colors, animations, tag lines at any page at any time. Consider putting animations or logos or taglines on each page. Let your customers remember you for a long time, even after they have closed the application. Build your brand, however, big or small it is. Personalize your app in a way that a customer goes through the all of your services and gets a unique and distinguished experience of business.

A Social Platform: Adding social features to a mobile app such as share, likes, comments and messaging can aid any business to increase their social awareness. People are spending more time on social media (Mostly Facebook and Twitter). So, by providing such features in your mobile app, users can easily get connected through social media channels, thus enabling them to spend more time on a product review or discuss on products and services in real-time.

Any kind of business processes such as tracking, reporting, and management, or any other day-to-day activities from home, such as shopping and reading, they are all becoming virtual. It means, there is an every growing business need to build mobile apps that help users with such tasks.

However, if you have a great mobile app idea for your business, that you want to grow, contact Vensi, inc. online at anytime.