How Mobile Apps will Play a Key Role in The Future of Retail Shopping

The Retail Industry is facing a change in how people are making purchases, online shopping has been the trend and now retailers are adjusting to bring shoppers back into the stores.

In 2016 the retail industry saw a huge shift in online shopping trends with customers shifting to online purchases. People spent $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached, on Thanksgiving, online shopping increased 21 percent to $3.34 billion in sales surpassing 2015 numbers, which was $3 billion. In the US by the end of Black Friday shoppers spent $5.27 billion dollars online.

To adjust to the change in how people are making purchases, retailers are coming up with new creative ways to make the shopping experience in stores more engaging.

The retail industry is going to enhance the shopping experience in stores in a number of ways, the challenging part is bringing the physical and digital worlds together to create a unique, seamless shopping experience for Consumers.

Mobile Apps will Play a Key Role in The Future of Retail Shopping

Companies are using technology to make the experience more engaging at home and in the stores, the retail giant IKEA is using Augmented Reality technology using mobile applications to allowing customers to virtually view 200 different IKEA products in their home with their new catalog. This will help people view furniture and other accessories before they purchase them, having purchased items in stores and that customers really like in the store, only to get home and find out it was not a good match will provide great value to customers.

Retail stores are also taking advantage of data from mobile apps for a better in-store shopping experience that will be more beneficial to its customers, by knowing their shopping habits and browsing history retail stores can create a more engaging experience. These Stores are using different Digital Technologies like sensors, Beacons, NFC, Bluetooth and GPS to create the best engaging experiences for customers. These technologies can identify shoppers search patterns, how long a shopper dwells on certain products, purchase events, check out duration times and more; all the data provides excellent info to retailers so they can gear up their business for individual needs through personal campaigns.

Shopify is a great example of a company who is changing the shopping experience. Their goal is to push the entire retail industry forward through analytics and by correctly predicting the shopping patterns for the future with software that is creating a new experience. They created an API Services that would interface with different POS systems out in the market to make their software compatible with for many different POS systems, this is not only streamlining the shopping experience but making it more engaging for shoppers.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & the web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

Contact us for more information at vensi.com/contact_us

Why Building Mobile Apps with API’s is a Great Approach

Mobile applications are a huge part of everyday life for most of us, whether you’re a business person needing to respond to a client’s email, a student having to check homework assignment online, or a mom who is using her mobile phone to shop for groceries. Using a mobile device is the first choice to perform these and many other functions on what used to be relegated to strictly laptops and desktops. Mobile apps and smartphones are used in many ways and are the preferred choice of people who own them to conduct different tasks while on the go.

For these mobile applications to function flawlessly, there are a lot of things that need to come together to make things work so that users see a seamless and fluid transition from screen to screen. One of the most important aspects of mobile app development is API’s. Most of us don’t know what they are, but if developers didn’t implement these well, mobile apps would not be as user-friendly.

Why Building Mobile Apps with API’s is a Great Approach

What is an API and why is it so important in mobile application development, Wikipedia defines API’s below.

Application program interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how software components should interact. Additionally, APIs are used when programming graphical user interface (GUI) components. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.

Mobile apps built with API’s allow for multi-platform development, not only for iOS and Android but also for web apps, this development strategy is enabling companies to add more mobile apps within their budgets.

Benefits of API Services:

  • Eliminates redundant stack setup for each app.
  • Eliminates boilerplate code.
  • All within one model.

These benefits help developers to build apps faster, but also helps them link their software and applications to cloud-based storage, developers also like this API strategy for building apps because it eliminates redundant stack setup and repeated code.

Vensi Inc uses API Services in their Mobile App Development & provides user-friendly, easily accessible apps for its clients & partners. For more information contact us at www.vensi.com/contactus.