A remarkable amount of consumers are using smartphones to browse the internet. It is providing enterprises with a new wave of marketing opportunities for the growth of their businesses. Enterprise mobility exchange analyst report stated that, most users were dissatisfied with their organizations when it came to mobile initiatives and mobile apps adoption in the last year. Because, they have yet to build a mobile-first strategy in their business and there is still a gap between their IT department and business line.
Enterprise mobile app development trend also makes enterprise digital marketing efforts to a customer based approach which was not possible before. So, enterprises are looking to accelerate their business growth through mobile applications and the integration of mobile apps with backend applications, which will create new opportunities for more flexible enterprise backend services. IT-marketing firms are also focusing their strategies to optimize their websites and advertise channels for the mobile customer base.
Smartphone production and increasing the number of new users year after year provides great opportunities for mobile app development. it causes them focus on this new trends for 2016. We are listing some of the biggest mobile app trends to help in the development of enterprise mobile apps below.
A closer look at the biggest trends of enterprise mobile app development in 2016:
IoT Innovation into Mobile Apps:
IoT pushes mobile app developer to a higher level. Wireless technology innovations are increasing the new scope of mobile app development related to IoT. Wearable technologies such as the Apple iWatch, Google Glass, smart lights and driverless cars have opened up greater opportunities in terms of IoT along with advanced features in mobile apps to connect them. Every smart device needs a connection to the internet and application to monitor and control the device. Mobile apps mainly emphasize information about smart devices.
IoT is not only a consumer based technology innovation now, recently it has influenced the commercial and industrial sectors. At the same time, IoT is also integrated into several enterprises that gives a rise to the need for related enterprise app development this year.
Mobile App Security:
IOS has always been a bigger platform and has paid the most attention to privacy and security. That is one of the main reasons for the high prices of Apple smartphones and premium iOS apps. This mobile app security trend is likely to continue for app developers in this year, even with recent release iOS 9 and further versions. Other popular mobile OS platforms like Android have been considered a less secure platform when compared to Apple iOS. But with the recent version of the OS, Android 6.0/ Marshmallow seems to put security is a major focus point.
The focus on mobile app development must be on security for the year 2016 and further then only mobile app users will confidently able to use apps without worrying about leaked or hacking information.
Mobile App Emerging with the Cloud:
In last year, we have seen an interesting relationship develop between cloud computing and mobile apps. This created new opportunities of centrally coordinated apps to smartphones. This trend is now popular and will be continued further for years because the cloud technology association of mobile apps offers countless benefits to the users.
Mobile app developers can retain the small size of mobile apps if the user has a good bandwidth connection. They can enjoy the mobile app through connecting to the cloud. The cloud allows app developers to sync apps with updated data across multiple devices at any time. This is a tremendous feature for wearable tech gadgets. As many enterprises offer cloud apps and this trend will continue to grow in 2016 as well.
The mobile app development trends mentioned above will continue to provide more benefits in the year 2016 across almost all ranges of industries, including retail, healthcare, entertainment, manufacturing, transport and many. Mobile app developers will also have massive opportunities to introduce different apps with more functionalities and these trends help to grow your business.