Mobile Apps and the New Convenience Store Shopping Experience

The Retail Industry is making changes to adapt to the purchase habits of its customers, by using technology to bridge the gap. Adding automation technologies in the retail industries checkout process is creating a new seamless experience without the long wait at checkout lines, this is providing a unique shopping experience for shoppers that are on the go.

Amazon has been working to completely automate the convenience store experience with a no checkout required system. The check out free shopping experience is made possible by incorporating a number of different technologies to track the products added to the shopper’s cart to their Amazon Go App.

The Amazon Go convenience stores offer ready-to-eat breakfast, lunch, dinner, and snack options made fresh daily by their on-site chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates etc, they are even offering well-known brands to these stores.

Mobile Apps and the New Convenience Store Shopping Experience

Amazon Go’s vision is to create a shopping experience that will push the boundaries of computing and machine learning to where customer don’t have to deal with the hassles of long checkout lines. Amazon is taking the self-checkout concept to another level, in the self-checkout at major stores customers need to scan their items and either pay with cash or credit using a POS systems that handle the transactions.

Amazon Go uses their mobile app to track groceries and process the payments once the customer leaves the store. Mobile apps are playing a major role along with other Sensing Technologies to accurately account for the checkout process and assure that the sold good are accounted for.

Although there are a lot of different technologies that are making this shopping experience seamless, mobile apps plays a big role in the payment transactions, by tracking the customer entering the stores, tracking what products they have in their carts, accounting for the store’s inventory through transactions and many other activities to make this store a success.

Mobile Apps and Smartphones are a big part in revolutionizing the retail industry. The Grab and Go concept has been predicted to be the future of the retail industries for years, we are now seeing that come to life. Developing smart mobile applications that can handle the communications that are needed to make this happen are vital to this change.

Vensi, Inc is on the cutting edge of technology and has been developing mobile application solutions for our partners over a decade, we understanding the technical requirements and the client’s and with our expertise bring the best solutions to the market faster. If you’re looking for innovative mobile application development then contact us for more information at vensi.com/contact_us

Great App Design Always Starts with the User Experience

Great App designs

Designing a great mobile app is not about designing pretty screens. It is all about the customer satisfaction and how user starting the moment to download your app. Each great app designs depends on the app’s, user experience, re-engagement, and much more.

App design is a very important stage while development of the entire mobile app. Mobile design is a very complex process. It’s not just the beautiful buttons we see. So, except for the technical skill of learning how to draw, you would also need a deep understanding of mobile app usability. App designers need to make sure to be aware of these points, the platforms, and devices that offer default controls, accelerometer, gestures, GPS and design limitations to create a compelling design.

If your customers are primarily desktop users, you can create an app to access a tool that will only work with workstations for enterprise level and you no need to think about mobile accessibility. But if your customers want an online storage and want to access localized information depending on where customers are, then you are better to go for a mobile first design approach, that can help you to reach the largest number of customers and grow your business. Your website also needs to work well to access a range of devices remotely. First, you must put efforts on design and then sketch out your mobile web strategy like BlueApp.io.

For more intuitive, user-friendly mobile experience and great app design, should have some of the best practices to keep in mind before designing app:

The Best User Experience design: Before committing to a complete design path, create a simple prototype. It doesn’t need to be fancy, it can be on paper so you can start understanding the flow between app content and actions. It helps out new app ideas and to build a common understanding of each page of your app. Building app should flows around content, that provides a much more accurate assessment of all pages, which pertain to your app. Next, create a sketch or digital prototype for each page. This outline helps you quickly explore different pages and flow. Finally, a quick prototype with matching colors helps you test those ideas with users.

Utilize Advantage of Mobile Specific Features: Smartphones have many features like accelerometer, GPS, Gyrometers and other different sensors, that are not available on desktops. Figure out how to utilize these features to make a great mobile experience for your app even better. For example, you can add features like “Tap to Call”  for the phone number on your contact-us page, enable sharing your content across different social media platforms or GPS to offer your exact location specific information and other services. These features help strengthen your app or website, think out of the box and improve mobile specific functionalities for the great mobile experience.

Ideally, users should be able to perform their routine tasks quickly and in fewer steps as possible. Once your customer starts using the app, if it does everything they want to do within two taps then it is a great app design. If not, it should be redesigned for a more functional easier to use apps. Apps can do few tasks from the opening screen, such as taking a picture, surf information, navigate specific albums, check out groups, and more, all just with a couple taps. So design to reduce the amount of efforts that users do. The lesser efforts they can have, the more likely your app will achieve great success.

How Mobile Apps Can Help You Reach More Customers

Mobile Apps Can Help You Reach More Customers

Almost all companies are reaping the benefits of having mobile apps in their business activities like sales, marketing and communication with customers. Mobile apps are increasing in popularity every moment. If a company still does not have a mobile app yet, they are missing out on potential customers. If a company already has a mobile app or mobile friendly website, that helps companies reach wider audience. The increasing popularity of mobile apps in response to mobile devices becoming a part of our day-to-day life.

A company’s mobile app continuously advertises their brand, by showing their logo on the apps screen.  Apps should not consistently be trying to sell a product, it should have other useful and enticing features too. Apps can share knowledge, relevant articles to users to help find useful information, even when they don’t want to purchase your products or services.

Here are the things for help mobile apps to reach more customers:

  • Be sure that all the app features are relevant to your company. Example: For health care product business, post health tips, if you are in retail business then post about exclusive offers and new products.     
  • The best way to keep mobile users coming back is by making the app faster and simple to use. If it takes too long to load, the user probably will uninstall the app.
  • Also consider intuitive navigation, easy to read fonts, and a clean design.
  • Make sure the app is branded as much as possible: have the entire app use colors that match your logo and brand.
  • The ‘SHARE’ icon is a must in mobile app, it is an easy way to explore your company’s products and services that can enhance the traffic and reach more customers.
  • Over the ages we have seen that sales promotion trends have evolved from giving out free demos and offers to new customers, which can attract more customers.
  • Push Notifications: Can be used to send all of your offers and discounts, like best deals and seasonal offers can effectively be communicated to your customers.
  • Real time updates: Mobile app allows customers to read the content of products & services or offers, so that you can use the mobile app to send updates to the customers with accurate information about a business activity, expansions, new launches and etc.
  • Accept & respond to feedback creates social brand ambassadors for your brand.
  • Use automated customer support tools to makes it easy to get to the right information quickly.

These effective mobile strategies involves more than just a mobile-friendly website. In case your company does not have its own mobile app, we at Vensi will help you out in building your own mobile platform to get more benefits that helps your business to reach more customers.

Advantages of QR Codes Over NFC for Creating Coupons

QR codes and Near Field Communication (NFC) technology both offer unique potential to developers and businesses. We can bring users to data, and allow them to transmit that data for a myriad of purposes and in ways that would have been impossible only a few years ago. Whether it is helping a user to get information about their current location, or getting a coupon for the product that they are planning to buy, the options are endless.

Business decision makers and developers must decide  when it is the best time to use a QR code over Near Field Communications or vice versa.Taking time to make a well-informed decision and to do solid planning is critical for a successful implementation. While it must decided on a case-by-case basis, there are a few scenarios in which the QR code is the better choice. Creating paperless coupons is one of those situations. Why QR codes and coupons work together so well is worth exploring in greater detail…

Greater Accessibility

Using QR codes is a fairly standard option on most phones.  As long as a Smartphone has a camera, you’re in business. Since QR reader apps are common for all of the major mobile operating systems, users will have no problem getting what they need to scan your code.  On the other hand, the use of Near Field Communications technology means having a piece of hardware, most commonly, a Near Field Communication RFID chip. The challenge being that an RFID would have to be in (or on) the phone in order for the system to work. This means either getting the chip built-in at the factory or convincing the end user to add an aftermarket attachment for  their device.

Greater Flexibility

Projects change over time. That is an inevitable part of the business and development worlds. There is an important difference between the two options when it comes to making changes: the amount of work involved in changing a QR code is significantly lower than with an RFID chip. Since the QR code stays at the site and the RFID chips stay with the end user, you will need to change a larger number of units in order to correct a Near Field Communications problem. Using QR codes for something with the limited timeline of a coupon simply makes better sense.

Limitations

All technology has its limitations. In the case of QR code, the most important limitation is the small data capacity. Admittedly, it is not a large difference, but one that you should be aware of before making a recommendation to a superior, a colleague or a client.  Another limitation is the ability to capture a good scan of a QR code in low light. NFC is the better choice in low lighting conditions.

Security is also a concern, as QR Codes can be easily copied. NFC is much more difficult to copy or duplicate, so it’s the better choice for secure applications like Google Wallet and credit card related apps.

The final  consideration is the end user. In order for tracking with a QR code to be effective, users have to scan the code. An RFID uses a passive system that is always transmitting. So, if you need to track locations, or you want a presence vs. usage headcount, then you may want to break the rule, incur the extra expense and use the RFIDs.

Bringing Mobile Apps and the Web Together: Synergy in Brand Visibility

As a premier mobile development firm, Vensi understands the growing importance of technology in business success. Technology is an evolving tool, and mobile applications offer businesses the ability to improve not only their internal efficiencies but also revolutionize a company’s approach to marketing, customer engagement, and sales. Just as brick and mortar businesses had to adjust their approach to marketing by developing websites and e-commerce sites, and online businesses have had to embrace social media to survive, Vensi recognizes the value of using mobile platforms to improve the ability of businesses to reach their customers and realize internal efficiencies.

Allowing the information from your website to be easily, yet safely accessible by people using mobile devices such as iPhones, iPads, BlackBerrys, Androids, and Windows Phones is a crucial element in any effective business strategy, and choosing the right mobile development firm can have an incredible impact on your image and bottom line. Vensi sees mobile applications as part of the entire branding, sales, and productivity package businesses need for success. A company’s website and its mobile applications should be like good siblings – similar enough to be recognizable as coming from the same company and get along well for an optimal experience.

It is very important to develop mobile applications for iPhone, iPad, Android, Blackberry, and Windows Phone that have a consistent look and feel with the website. Consistent and cohesive branding establishes identity, improves brand recognition, and encourages customer engagement. The concept is similar to old days of having your business logo appear on your business cards, letterhead, ads, and signs, but the power behind creating a cohesive design for web and mobile platforms is amplified by the reach of the internet and wireless networks which will continue to grow exponentially years into the future.

As a 21st century business, staying competitive regardless of your industry or niche requires taking full advantage of the technology that brings you into the homes, hands, and minds of your staff and customers. In the last few years, mobile technology has revolutionized the way people work, find information, shop, and develop brand loyalty.

Even though there is an “app frenzy” going on, as people become accustomed to their 3G and 4G phones and all of the options they have to enrich and simplify their lives, Vensi foresees that the future of mobile application development will provide businesses opportunities to save time and money, extend their brand, deepen their relationships with their customers, and increase revenues and yes, even profits.

The key to long-term success is to recognize the ways in which your target market and staff uses its phones, and to then take full advantage of the extraordinary opportunities created by mobile technology. Phones are both deeply personal and ultimately social, and the marketing methods that leverage/capture a sense of relationship while offering convenient, time-saving access to your business will position you to remain competitive even as the landscape continues to evolve.