How Mobile Apps will Play a Key Role in The Future of Retail Shopping

The Retail Industry is facing a change in how people are making purchases, online shopping has been the trend and now retailers are adjusting to bring shoppers back into the stores.

In 2016 the retail industry saw a huge shift in online shopping trends with customers shifting to online purchases. People spent $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached, on Thanksgiving, online shopping increased 21 percent to $3.34 billion in sales surpassing 2015 numbers, which was $3 billion. In the US by the end of Black Friday shoppers spent $5.27 billion dollars online.

To adjust to the change in how people are making purchases, retailers are coming up with new creative ways to make the shopping experience in stores more engaging.

The retail industry is going to enhance the shopping experience in stores in a number of ways, the challenging part is bringing the physical and digital worlds together to create a unique, seamless shopping experience for Consumers.

Mobile Apps will Play a Key Role in The Future of Retail Shopping

Companies are using technology to make the experience more engaging at home and in the stores, the retail giant IKEA is using Augmented Reality technology using mobile applications to allowing customers to virtually view 200 different IKEA products in their home with their new catalog. This will help people view furniture and other accessories before they purchase them, having purchased items in stores and that customers really like in the store, only to get home and find out it was not a good match will provide great value to customers.

Retail stores are also taking advantage of data from mobile apps for a better in-store shopping experience that will be more beneficial to its customers, by knowing their shopping habits and browsing history retail stores can create a more engaging experience. These Stores are using different Digital Technologies like sensors, Beacons, NFC, Bluetooth and GPS to create the best engaging experiences for customers. These technologies can identify shoppers search patterns, how long a shopper dwells on certain products, purchase events, check out duration times and more; all the data provides excellent info to retailers so they can gear up their business for individual needs through personal campaigns.

Shopify is a great example of a company who is changing the shopping experience. Their goal is to push the entire retail industry forward through analytics and by correctly predicting the shopping patterns for the future with software that is creating a new experience. They created an API Services that would interface with different POS systems out in the market to make their software compatible with for many different POS systems, this is not only streamlining the shopping experience but making it more engaging for shoppers.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & the web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

Contact us for more information at vensi.com/contact_us

Location Based Services are Playing a Crucial role in Mobile App Development

Location-based services have seen an increase in demand, in the few couple years, we see this demand will grow as more and more companies are taking advantage of this data to enhance their relationships with their customers.

Wikipedia defines Location Bases Services as…A location-based service (LBS) is a software-level service that uses location data to control features. As such LBS is an information service and has a number of uses in social networking today as information, in entertainment or security, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.

Location Bases Services are critical to many businesses as well as governmental organizations to drive real insight from data tied to a specific location where activities take place. The geographical patterns that location-related data and services can provide are one of its most powerful and useful aspect where the location is a common denominator in all of these activities and can be leveraged to better understand patterns and relationships.

Location Based Services are Playing a Crucial role in Mobile App Development

We first saw location-based apps with companies like Foursquare and Gowalla, we also have seen that all social media sites like Facebook and Twitter have incorporated (LBS) into their apps. This app usually uses GPS to identify the location.

Now we are seeing more and more GPS, Wifi and Beacon apps used to identify people’s location for various reason, including to find coupons and discounts, to identify what’s around you, sharing current locations through social media, to find destinations, getting to the desired location (using Uber & Lyft), dating and remembering location based events.

GPS apps are a great way to find a destination and get directions with the fastest route taking into consideration traffic, road constructions or accidents in the path of your destination. Once arriving at that destination and being able to establish your location, and your surrounding, to find the closest gas station, restaurant or ATM is very useful when you’re in an area that you’re not familiar with. Google Maps does a great job of guiding users to their destinations.

Wifi is a more useful for indoor applications with its networking capabilities, allow computer, smartphones, and tablets to connect to the internet, it’s also a great tool in industrial, retail, home and most commercial applications to identify the location of not only people but assets.

Beacons are a great solution that many industries are using to transmit data with people in close proximity to the establishments. Beacons are being used in 100’s of applications like Retail, Hospitals, Tourism, Education, Entertainment and many others including Smart cities. These relatively low-cost hardware are assisting with the growth and adoption of the Internet of Things and are providing new ways of getting people more engaged.

Vensi, Inc has developed Location Based Applications for many companies in different industries using GPS, Wifi, and Beacons. As part of the BlueApp platform which focuses on the Internet of Things, which is taking advantage of (LBS) to connect and identify the location of different devices and systems. If you are planning a project with (LBS) and are looking for a good partner to work side by side with your team. For more information contact us at vensi.com/contact_us.

Vensi’s Internet of Things Solution: BlueApp.io

The interworking of physical devices is essentially what is The internet of Things, these connected devices or “smart devices” with network connectivity enables objects to collect and exchange data. IoT is about making data come together in new ways to help modernize businesses. Smart devices allow objects to be sensed and or controlled remotely across different networks, having this ability results in improved efficiency, accuracy, economic benefits.

The Internet of Things is expected to advance connected devices, systems, and services which will bring automation to almost every industry. Currently in it’s infancy and we are seeing IoT being integrated into industrial, commercial, residential and personal use cases to aggregate, store display, and process data on smartphones, dashboards, and other display devices.

Vensi has been focused on creating a unique end-to-end solution for IoT, this is one of a complete solution on the market for your IoT needs, incorporating hardware and software.

Vensi’s Internet of Things Solution BlueApp.io

Some of the hardware & software that is used in Vensi’s solutions are the gateways to push data to the cloud from different devices, equipment, and systems. Also the software solutions including mobile applications on iOS, Android, and Windows.

BlueApp.ioBlueApp.io is one app that connects to any Bluetooth Smart device. It applies a unique approach when it comes to connecting your system into a central dashboard and making things work for you seamlessly. A key aspect of our implementation of Internet of Things is that it is incredibly simple to install as we have done our best to eliminate any infrastructure complications that could make it hard for you to achieve your objectives.

Blenie The Blenie A10/A20 is a small chip that is integrated into your existing device to make your ordinary device a smart device. It is an inexpensive way to give your device internet connectivity. It is best used for small and low-powered sensors and accessories. It has all of the features required for a Bluetooth application integrated into it so you do not have to buy other hardware. In addition, it uses Bluetooth radio, software stack, and other GATT-based profiles. The Blenie A10/A20 Bluetooth modules can also host end user applications. This means no external micro controller are required. The modules have flexible hardware interfaces so they can connect to different peripherals and sensors.

BlueApp.io Gateway – Our Gateway makes it possible to connect any Bluetooth device to the internet or cloud using WiFi. This is a very easy to use devices with integrated hardware and software. Due to this, it reduces engineering efforts and reduces time to market. It also helps developers and users release their products using cloud connectivity features faster. In addition, it allows Bluetooth nodes to be used in homes and building automation, industrial manufacturing, HVAC, lighting, retail and many more industries.

BluTerm Adapters – The Bluterm is a small device that connects to your devices or systems to the internet and allows them to be controlled remotely using Bluetooth Low Energy technology. It is our quickest way to give your device internet connectivity. This is due to Bluterm’s plug and play capability meaning no additional installation is required. Bluterm supports many modules and some of the most popular we support are UART, RS 232, RS 485, RJ 45, Modbus, BACNet, Profibus, SPi and 4 to 20 mA. With the Bluterm adapters, you can monitor and control your device or system within Bluetooth range.

For more information on our IoT Solutions contact us at Vensi.com/contactus.

Smartphones & Mobile Apps are Playing Dominant Role in Daily Life

Smartphones and Mobile apps are becoming more useful as the year’s pass, we have gone from simply being able to make phone calls, to now making retail purchases, and using smartphones as gateways. Some smartphones are planned to have 4K displays, OLED touch screens, and upgraded 5.0 Bluetooth and processors with 10nm technology, which essentially gives users a computer that fits in the palm of their hands.

Smartphones and mobile applications are quickly becoming the most valued technology tool of the day. Being able to stay in touch with your office by having the ability to read emails, instant messages to co-workers, and video conferencing, while on the go, smartphones are playing a role in education with high school and college students by having online connectivity to assignments and lectures, we are also seeing that smartphones are playing a big role in wireless connectivity and communication with beacons and IoT solutions.

Smartphones & Mobile Apps are Playing Dominant Role in Daily Life

Mobile applications are also becoming more user-friendly for just about every sector of business, businesses are realizing that desktop computers are being replaced with smartphones with certain demographics, like Millennials or Generation Y, they use their smartphones as their computers. Having the ability to perform many different kinds of functions on handheld devices, that functions almost like a computer is a great benefit to not only the business person, but to students, and everyone else.

Areas where Smartphones & Mobile apps are making big impacts in 2017:

IoT SolutionsThe Internet of Things is growing rapidly as more industries are seeing the benefits of remote connectivity and control, using smartphones and mobile apps to collect data, and send that data to the cloud, also using the smartphone as a gateway to transfer and receive data.

Mobile Payment – Mobile payments are being used to purchase retails products worldwide, with faster processing, product comparison, and cheaper credit cards fees, this will undoubtedly grow in 2017 as sales and use had milestones in 2016. Some retail business is available only in Mobile Apps not in Web.

Gaming & Entertainment – Gaming is taking full advantage of the technology behind smartphones, with the increased processors and displays, you now can play very complicated games on smartphones; it’s also taking Virtual Reality to a new level with VR Gear.

Customer Engagement – With smartphone and beacon technology retailers are able to directly communicate with consumers based on their previous purchase history, directing them to certain discounted items previously purchased or items they may be interested in.

Wearables –  Wearables like Smartwatches, Wristbands etc., are using Mobile Apps for better communication to do daily activities with IoT solutions using the cloud, sensors to track, analyze the data of personal activities related to health, entertainment & business. Wearables will play an important role in 2017 through mobile apps with Bluetooth, voice recognition.

As the technology with smartphones gets more enhanced and mobile applications become even more user-friendly, we will see the use of smartphones grow even more.

The use cases for owning a smartphone and for business to develop applications for these phones to make people’s lives easier is a no-brainer on both sides whether you own a smartphone or you’re a business looking to attract new customers, there is no doubt that smartphones and mobile applications will change business, social interaction, and productivity in everyday life.

Vensi Inc is Specialized in developing latest mobile applications using IoT, for more information contact us at vensi.com/contact_us

Smartphones with IoT Apps are the Best Gateways for Remote Monitoring & Data collection

In 2016 the Internet of Things surpassed many predictions in the number of devices that would be connected to the internet, it was estimated that there would be anywhere between 6 to 7 trillion devices connected worldwide. Recently released statistics report the number to be more like 22 billion connected devices worldwide.

The shift in the Internet of Things and connected devices is affecting every major industry whether it’s industrial, commercial or residential, these connected devices represent a new channel through which data flows in both directions providing invaluable data to all sectors of business. This data is crucial for any business as they can now analyze data in real-time and make decisions that will change the operations to be not only more profitable but create more streamlined, and efficient workflows.

Smartphones with IoT Apps are best gateways for monitoring & data collection

The area of business that will also take advantage of the Internet of Things and the data received will be the marketers, this will provide them with a huge opportunity to measure and track people’s spending habits in many different environments. In the retail industry, there is a huge opportunity with beacon technology to send personalized campaigns to individuals based on their spending history, it’s also a chance to build a relationship with frequent shoppers. Mobile devices play a major role in assisting with collecting data in not only these types of commercial scenarios but in an industrial setting as well.

The smartphone is not widely considered and IoT device by most people, but it is actually on of the first IoT devices available to the general public across the world. The smartphone has always played a very important role in IoT, communicating data with Wifi and Cellular at first then other standards like Bluetooth, which is now one of the major enablers to communicating data from sensors to the internet.

Nowadays phones are equipped with a huge array of sensors, from proximity, light, accelerometer, gyroscopic sensors, NFC, location, and much more, some phones have as many as 10 sensors. These sensors provide a huge amount of data in unstructured and structured forms. With the rise of IoT in all industries, the smartphone has become a major player. Companies are now focused on mobile applications built specifically for IoT and communicating data.

Smartphones will continue to play an important role in IoT particular where there is a need to collect data around human interaction and sensor information from IoT. Smartphones that are equipped with Wifi, Bluetooth and NFC will continue to communicate and control applications and many different use cases for IoT. The mobile devices will eventually be the primary user interface for applications as they provide real-time data to be manipulated on site, which will increase efficiency and consumer relationships.

As a part of the IoT ecosystem, mobile devices play an important part in streamlining the collection, management and use of the data generated. The early adopters are seeing that by taking advantage of already existing technology like the smartphone is expediting their IoT initiatives and helping to bring their solutions to market faster.

Vensi Inc solution Blueapp.io has been focused on IoT industrial solutions using mobile apps to gather the data and present it on a smartphone dashboard and web, for many different industries to deploy the best smartphone solutions for IoT.

Near Field Communication Communicates Efficiently for Wireless Transactions

NFC is something that you may hear mentioned with regard to smartphones, but most of us don’t really know what it is and how to use it. NFC is easy to use and can be very useful in everyday life.

Near Field Communicationbetter known as NFC is a set of communication protocols that enable two electronic devices to establish communication when they are in very close proximity, about 4 centimeters. This peer to peer communication is what establishes NFC apart from other RFID devices, also having the ability to act as both a reader and a tag. This unique ability has made NFC a popular choice in contactless payments and social networking to share contacts, photos, videos, and files.

The advantages of NFC:

  • Secured communication and transfer of data.
  • Easy transfer of data and files with no cost to phone users
  • Used for secure payment transactions using Smartphones.
  • Low power consumption.
  • Accurate identification of people.

Near Field Communication Communicates Efficiently for Wireless Transactions

These are just a few of the advantages of NFC, today people are using NFC for contactless payment throughout the world to expedite transactions in many different scenarios, from going through a drive through to purchase a meal or coffee, to shopping for a variety of items in supermarkets, and clothing stores.

NFC has really enhanced social networking with smartphones, users have the ability to share music, photo, files and contacts simply by touching the two devices.

The Internet of Things and the possibilities of the connection of physical devices will be assisted by NFC, because of the secure data sharing and easy access and use. Adopters will be able to use this technology in not only residential environments but in commercial and industrial settings as well.

The same reasons that makes NFC great for smartphone contactless payments and social networking are the things that make it great for the Internet of Things in all setting and industries, where there is a need for fast, secure, easy to use transfer of data with low power consumption and the ability to accurate identification of users and devices alike.

Today we are seeing more and more homes using Near Field Communication to enhance their IoT solutions, and in the very near future, we will see NFC solutions for the industrial and commercial industries.

Vensi has IoT solutions for various local short range communication. For More information on our IoT Solutions contact us at vensi.com/contact us.

How Enterprise Apps Can Improve Productivity

Transform business with enterprise mobile app

Smartphones have become an essential part of our daily lives. We can pay bills, play games, browse and or shop, interact with friends and work, and many other things. It also has become a key part at workplace too.  Each employee spends more than 2 hours per day using their smartphones. So, why shouldn’t enterprises allow employees to use their smartphones to increase productivity? By improving the mobile strategy in businesses, enterprises can attain immediate added value in productivity and an increased level of employee satisfaction.

Here are few aspects that enterprises should take into consideration while developing an app:

Creativity with More Convenience: Most enterprises have overlooked combining creativity and practicality in their business, which is a key element in app development. An app development companies can find that perfect balance and establish it by providing customized mobile app solutions, that can enhance your employee’s productivity, convenience and efficiency.

Communication: An enterprise app must lead to faster responses in instant and more user-friendly communication. Eliminating few routine activities like sending mails to the clients for responses by implementing automation messaging. By adding remote monitoring and controlling capabilities also would allow employees to access required information from anywhere, even working away from the office. Employees are able to work from a home, the airport and make the work experience more enjoyable. Coming to marketing and sales, sales executives can look-up critical information right before going into meetings, especially managers can have better control over their staff and workflow.

Best User Experience: An app for enterprises requires a more simplified approach, that comes  from UX. Identifying the best UX and developing it, engaging with multiple activities will provide exceptional growth in an employee’s productivity. The app always should have an attractive look, but performance is also of even greater importance because a poor UX leads to an increase in frustration as well as a decrease in productivity. We’ve already talked about how “A Great App Designs Always Starts With Users Experience” in previous blog post.

Identifiable Results: If you want to measure and view all results on a smartphone, you should require a well developed app, that should have big-data analytical capabilities and performance indicators built in. These will allow enterprise apps to show how employees interact with the app, and also how much time required for particular tasks to be completed. This makes event tracking much easier and automatic reports, which saves your staff time and money.

However, adopting a mobile strategy in enterprises by using latest technologies is the easiest way to make them accessible for all your business strategies, because your employees already have smartphones in their palm, that would enable all employees to get things done on the go, or even after working hours. Moreover apps are enjoyable to use, and it is a major influencer on efficiency. Starting minor or major business processes and syncing with mobile app will allow your employees to have extra time that can be used in a more productive manner.

We Vensi, Inc. provide industry best solutions for mobile application development and software solutions. For more informations please contact us: http://www.vensi.com/contact_us/

Physical Web: Connecting the Physical World to the Web

Physical Web
Most of the smart objects around us are eventually connected to the Internet, they are being connected to your smartphone through the internet to provide alerts or notify you on the status of your device. There will be a smartphone application for every smart object to control or monitor remotely those objects. These smart devices work great if you download the particular application, but the problem is that you need to download each application on your smart devices to control them. However, most users prefer to simply open a browser or one app and find the nearby smart devices to connect and control them.

Google has attempted to find a solution with a unique ecosystem called “The Physical Web”. It enables users to access necessary web pages nearby with their smartphones. It uses the Eddystone communication protocol to communicate with a user’s smartphone. So by using your smartphone, you can walk up nearby smart device and you can interact with it without installing a particular application.

Bluetooth Low Energy beacons pass the information that people need to access through their smartphone using the Physical Web just like an internet browser. So, every smartphone will have a web browser which will be compatible with Physical Web and browsers will use the Eddystone protocol to communicate with beacons. The browsers can read the smart device information to interact with devices such as switching on the smart light, lock/unlock the car door, tracking the bus at bus stop and so on. The Physical Web allows your smartphone to find the smart things around you.

How The Physical Web Works In Practically:

The Physical Web is a unique tool to manage the complexity of the Internet of Things. It helps us to control and navigate various smart objects in the physical world near by us. Start by configuring the beacons with your custom URL which you want to communicate with, place it where your customers expect to arrive and that is it! For example, Beacons provide important URL that direct to the web link to see the movie preview and trailers through physical web when you go nearby the poster, Physical Web make you track the bus you want to go and find the routes at the bus stop, help to find the vending machines, select the product and even go for the payment too.

Bluetooth Low Energy beacons are very important to the Physical Web, by providing right URL at the right place and right time. Beacons connect physical objects and that are able to improve the way to people interact with the things and spaces nearby. In addition to it makes a customer’s life easier by reducing the number of screens while getting what they need.

We at Vensi and BlueApp.io hope IoT make the Physical Web grow, it will be more widely accessible, extend to other platforms and also diversify the better user experience.

How Web Bluetooth Works to Access IoT Devices

Web Bluetooth for IoT

Bluetooth technology is making very excited, almost everyone, like tech users, developers and manufacturers, it is bringing lots of innovations by transforming day-to-day objects into IoT devices for better life.

Until now, we have had the ability to interact Bluetooth devices using only native apps. Google Chrome’s web development team regularly implement new APIs to extend new possibilities for web apps to behave an equivalent to that of native apps. Web Bluetooth API is targeted to change native app scenarios and brings Bluetooth device interaction into web browsers.

Web Bluetooth allows web developers to use Bluetooth to communicate with smart Bluetooth Low Energy devices. Similar to the Physical Web, users can interact with IoT devices when they are in range of the device. Web Bluetooth is a draft API, that allows a user to scan and select any local IoT device within range from a web page. Once the user selects a device from multiple IoT devices, a web page can directly control a device via Bluetooth Low Energy. The latest Google Chrome update has an Android enabled web Bluetooth to control IoT devices. To learn more, take a look at our previous blog post “How Bluetooth Low Energy (BLE) supports Chrome to communicate with devices over IP”.

Communicating with Bluetooth devices through a web browser provides a great opportunity for companies to launch new IoT devices. They can spend more time and money on new product development instead of a native app for different platforms.

More sensitive web APIs are switching over only to the HTTPS mode. The Web Bluetooth API is no exception, it works only on HTTPS pages. The API will not work in the background without a user approve. The user can choose a Bluetooth Low Energy device to pair with it. Once the user is connected to a BLE device, it should gather data and connect to the BLE devices. BLE provides most of its functionality through key pairs provided by the Generic Attribute Profile (GATT).

Web Bluetooth provides endless opportunities for IoT device manufacturers. We at BlueApp.io support Web Bluetooth to access IoT devices without downloading any specific native app for IoT device.

2016 Mobile World Congress Takeaways

Mobile World Congress 2016

This year’s Mobile World Congress surpassed 100,000 visitors for the first time in the history of the event. This shows that more companies are getting involved in mobile technology, more people are interested, and there are still many improvements that can be made in the world of mobile technology. This was the first time in the 29 year history of this event. The conference took place February 22-24 and included over 2000 companies. In addition, it consisted of visitors from over 200 countries. John Hoffman, CEO of GSMA said “This year’s Mobile World Congress incorporated a diverse range of events, spanning multiple sectors and interests, reflecting the expanding role of mobile around the world.”

This year, the focus at the Mobile World Congress was smartphones and to some extent, how it can impact IoT. Some other takeaways include the modularity of smartphones, 5G, virtual reality.

Your phone is so much more than a phone due to all the addons that have been created in the last few years. Of course, we know a phone is no longer only a phone, but some of the capabilities are still unknown to many. These addons let users transform their phone into a powerful camera, high powered speaker, or a laptop substitute. These add ons are not apps, they are actual addons for a smartphone.

Another big takeaway is how 5G can revolutionize the phone industry. This will allow devices to respond faster and get online faster. Many companies have been getting into the 5G game lately and for good reason. Not only is it great for smartphones, it is due to the surge in the recent surge in IoT. According to Patrick Moorhead, an analyst at Moor Insights & Strategy, “There were demonstrations of 5G at very fast rates that literally could replace cable”.

Virtual reality has been big in the smartphone industry recently. We are seeing more and more devices like the Oculus Rift and HTC Vive. These devices allow for a relatively cheap way to experience virtual reality. We expect more and more devices to be released like this soon. These devices use smartphones to ensure the virtual reality device works properly.

Similar to CES, there were a lot of cool devices that were on display at this year’s Mobile World Congress. Here are some of those.

Huawei MateBook
This is similar to the iPad Pro. It includes a folding keyboard and stylus. However, it also comes with a laser pointer making it better for presentations. This device will range from $699 to $1599. So it is similar to a laptop in pricing with the added portability features.

LG 360 VR
This virtual device may change the game as this allows users to plug the phone in rather than having to place your phone in the device. This works for the LG G5 only as of now, but this may change in the future.

Sigfox Networked Trash Can
These low power trash cans are being installed all over Barcelona. They can report when they are close to full so they can be emptied. Trash Collectors will no longer go trash cans when they are full saving time while being better for the environment.

The Mobile World Congress showcased so many great devices that we will probably see in the near future. We at Vensi work on creating mobile applications like many of these companies and hope to be part of the Mobile World Congress sometime soon.

Be sure to check out our blog or our BlueApp blog for more tech news.