How Mobile Apps will Play a Key Role in The Future of Retail Shopping

The Retail Industry is facing a change in how people are making purchases, online shopping has been the trend and now retailers are adjusting to bring shoppers back into the stores.

In 2016 the retail industry saw a huge shift in online shopping trends with customers shifting to online purchases. People spent $1.2 billion dollars through mobile transactions on Black Friday, the biggest shopping day of the year. That is not the only milestone that was reached, on Thanksgiving, online shopping increased 21 percent to $3.34 billion in sales surpassing 2015 numbers, which was $3 billion. In the US by the end of Black Friday shoppers spent $5.27 billion dollars online.

To adjust to the change in how people are making purchases, retailers are coming up with new creative ways to make the shopping experience in stores more engaging.

The retail industry is going to enhance the shopping experience in stores in a number of ways, the challenging part is bringing the physical and digital worlds together to create a unique, seamless shopping experience for Consumers.

Mobile Apps will Play a Key Role in The Future of Retail Shopping

Companies are using technology to make the experience more engaging at home and in the stores, the retail giant IKEA is using Augmented Reality technology using mobile applications to allowing customers to virtually view 200 different IKEA products in their home with their new catalog. This will help people view furniture and other accessories before they purchase them, having purchased items in stores and that customers really like in the store, only to get home and find out it was not a good match will provide great value to customers.

Retail stores are also taking advantage of data from mobile apps for a better in-store shopping experience that will be more beneficial to its customers, by knowing their shopping habits and browsing history retail stores can create a more engaging experience. These Stores are using different Digital Technologies like sensors, Beacons, NFC, Bluetooth and GPS to create the best engaging experiences for customers. These technologies can identify shoppers search patterns, how long a shopper dwells on certain products, purchase events, check out duration times and more; all the data provides excellent info to retailers so they can gear up their business for individual needs through personal campaigns.

Shopify is a great example of a company who is changing the shopping experience. Their goal is to push the entire retail industry forward through analytics and by correctly predicting the shopping patterns for the future with software that is creating a new experience. They created an API Services that would interface with different POS systems out in the market to make their software compatible with for many different POS systems, this is not only streamlining the shopping experience but making it more engaging for shoppers.

Vensi Inc, we are specialized in developing Mobile Apps for retail and commercial use. We developed service and utility mobile apps useful for many mobile users on different Mobile platforms & the web. Mobile Apps are playing a key role in the enhancement of retail business to reach more people in future for better and easiest shopping experience with a click.

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2016 Mobile World Congress Takeaways

Mobile World Congress 2016

This year’s Mobile World Congress surpassed 100,000 visitors for the first time in the history of the event. This shows that more companies are getting involved in mobile technology, more people are interested, and there are still many improvements that can be made in the world of mobile technology. This was the first time in the 29 year history of this event. The conference took place February 22-24 and included over 2000 companies. In addition, it consisted of visitors from over 200 countries. John Hoffman, CEO of GSMA said “This year’s Mobile World Congress incorporated a diverse range of events, spanning multiple sectors and interests, reflecting the expanding role of mobile around the world.”

This year, the focus at the Mobile World Congress was smartphones and to some extent, how it can impact IoT. Some other takeaways include the modularity of smartphones, 5G, virtual reality.

Your phone is so much more than a phone due to all the addons that have been created in the last few years. Of course, we know a phone is no longer only a phone, but some of the capabilities are still unknown to many. These addons let users transform their phone into a powerful camera, high powered speaker, or a laptop substitute. These add ons are not apps, they are actual addons for a smartphone.

Another big takeaway is how 5G can revolutionize the phone industry. This will allow devices to respond faster and get online faster. Many companies have been getting into the 5G game lately and for good reason. Not only is it great for smartphones, it is due to the surge in the recent surge in IoT. According to Patrick Moorhead, an analyst at Moor Insights & Strategy, “There were demonstrations of 5G at very fast rates that literally could replace cable”.

Virtual reality has been big in the smartphone industry recently. We are seeing more and more devices like the Oculus Rift and HTC Vive. These devices allow for a relatively cheap way to experience virtual reality. We expect more and more devices to be released like this soon. These devices use smartphones to ensure the virtual reality device works properly.

Similar to CES, there were a lot of cool devices that were on display at this year’s Mobile World Congress. Here are some of those.

Huawei MateBook
This is similar to the iPad Pro. It includes a folding keyboard and stylus. However, it also comes with a laser pointer making it better for presentations. This device will range from $699 to $1599. So it is similar to a laptop in pricing with the added portability features.

LG 360 VR
This virtual device may change the game as this allows users to plug the phone in rather than having to place your phone in the device. This works for the LG G5 only as of now, but this may change in the future.

Sigfox Networked Trash Can
These low power trash cans are being installed all over Barcelona. They can report when they are close to full so they can be emptied. Trash Collectors will no longer go trash cans when they are full saving time while being better for the environment.

The Mobile World Congress showcased so many great devices that we will probably see in the near future. We at Vensi work on creating mobile applications like many of these companies and hope to be part of the Mobile World Congress sometime soon.

Be sure to check out our blog or our BlueApp blog for more tech news.

When Is a Phone No Longer a Phone?

Not long ago, a phone was only that – a device that allowed you to talk to someone over a distance, whether a few cubicles down or a continent away. It seems like yesterday that only a select few had car phones, and even less people carried a portable device, and when they did, it was just for phone calls. After all, what else could a phone do?

The answer? Virtually everything.

Cell phones have been embraced by individual consumers as well as companies of every size. They have become essential tools that allow us to do an ever-growing list of things like optimizing our personal and professional lives. We use them for texting, accessing information, managing schedules, entertainment, sending and receiving email, commerce, socializing, and more, all with the help of creatively designed and affordable applications. It’s the well-developed applications and built-in features that have transformed cell phones into powerful tools capable of turning us into masters of our universe – almost.

Two of the most important new capabilities are the camera and GPS. Vensi believes that these two tools, integrated into the device and leveraged by customized apps built by companies like Vensi, have the ability to revolutionize the way businesses operate.

Businesses are already saving time when providing services to customers in the field; scheduling applications using GPS technology make it more likely that crews will reach their destination on time, improving service levels and efficiency; cameras are being used for documenting deliveries and capturing signatures for work authorizations…and that’s just for starters.

One tool on the horizon that Vensi predicts will become a significant cost-saving tool for many companies with mobile employees is GeoFencing. With map capabilities and GPS functionality, GeoFencing applications will allow companies to more effectively manage their mobile workforce by keeping track of where they are on a map in real-time. This ensures that employees are in their assigned locations, offering companies a way to monitor employees during work hours.

Increasing functionality within the phone and the networks it is connected to will continue to change the way businesses interact with their customers and their employees. In fact, the camera and the GPS are becoming the most common features we are using in new application development today.

Vensi is committed to developing applications that maximize functionality, improve efficiency, and offer cost savings. Thanks to tools like cameras and GPS, phones have become more than just communication devices; they are like mainframe computers in pocket-sized packages. In an age where virtually everything is interconnected, these smart phones have become indispensable.

What’s That Cool New App You’re Working On?

Augmented reality is no longer a futuristic idea only found in science fiction movies. In fact, you may already be using augmented reality apps and not even realize it. It’s quickly reshaping the world around us. Working on a project with augmented reality is certainly challenging and exhilarating from a programming perspective, but it means so much more to the future of computing and how we experience the world around us. Augmented reality applications will merge the real world with a digital world in a way that is seamless to the user. The user’s experience of a place or event will be enhanced, deepened, and made much more fulfilling.

Confidentiality is imperative for our clients, and we certainly take the intellectual property of our clients as seriously as our own social security numbers. However, imagine how hard it is to watch a colleague put her nose into her computer and work on something obviously groundbreaking and thrilling – an app that will definitely rock the technological world. Yet we have to wait with the rest of the world without even a whisper of what it really is.

We like to imagine what each of these highly confidential projects may be. Will it be for the iPad or the Android? Could it be for a social networking organization or is it for an enterprise business? Perhaps it is a publishing application, game, or a new way to experience television. Indulging our mobile application fantasies is quite a lot of fun, and it gets the creative mojo flowing as we go around and around with the ideas, before we inevitably land on some sort of augmented reality – just because it is so cool.

Augmented reality is already transforming our perceptions and paradigms in a fundamental and invigorating way. Gamers are chomping at the bit for augmented reality to go mainstream and take entertainment to an entirely new level, but it’s the practical applications that will lead to innovation, cost savings, and improved efficiencies that really excite us.

Business travel may well become a thing of the past as executives find themselves in a real-time, face-to-face meeting that is even better than real life because of the enriched environment for presentations and multi-media interactions. The methods for performing medical procedures will be revolutionized, and shopping for the latest fashion trends will be an experience that feels like a sci-fi movie to the uninitiated.

The augmented reality bullet train is pulling out of the station.