Bringing Mobile Apps and the Web Together: Synergy in Brand Visibility

As a premier mobile development firm, Vensi understands the growing importance of technology in business success. Technology is an evolving tool, and mobile applications offer businesses the ability to improve not only their internal efficiencies but also revolutionize a company’s approach to marketing, customer engagement, and sales. Just as brick and mortar businesses had to adjust their approach to marketing by developing websites and e-commerce sites, and online businesses have had to embrace social media to survive, Vensi recognizes the value of using mobile platforms to improve the ability of businesses to reach their customers and realize internal efficiencies.

Allowing the information from your website to be easily, yet safely accessible by people using mobile devices such as iPhones, iPads, BlackBerrys, Androids, and Windows Phones is a crucial element in any effective business strategy, and choosing the right mobile development firm can have an incredible impact on your image and bottom line. Vensi sees mobile applications as part of the entire branding, sales, and productivity package businesses need for success. A company’s website and its mobile applications should be like good siblings – similar enough to be recognizable as coming from the same company and get along well for an optimal experience.

It is very important to develop mobile applications for iPhone, iPad, Android, Blackberry, and Windows Phone that have a consistent look and feel with the website. Consistent and cohesive branding establishes identity, improves brand recognition, and encourages customer engagement. The concept is similar to old days of having your business logo appear on your business cards, letterhead, ads, and signs, but the power behind creating a cohesive design for web and mobile platforms is amplified by the reach of the internet and wireless networks which will continue to grow exponentially years into the future.

As a 21st century business, staying competitive regardless of your industry or niche requires taking full advantage of the technology that brings you into the homes, hands, and minds of your staff and customers. In the last few years, mobile technology has revolutionized the way people work, find information, shop, and develop brand loyalty.

Even though there is an “app frenzy” going on, as people become accustomed to their 3G and 4G phones and all of the options they have to enrich and simplify their lives, Vensi foresees that the future of mobile application development will provide businesses opportunities to save time and money, extend their brand, deepen their relationships with their customers, and increase revenues and yes, even profits.

The key to long-term success is to recognize the ways in which your target market and staff uses its phones, and to then take full advantage of the extraordinary opportunities created by mobile technology. Phones are both deeply personal and ultimately social, and the marketing methods that leverage/capture a sense of relationship while offering convenient, time-saving access to your business will position you to remain competitive even as the landscape continues to evolve.

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