This is a very exciting time to be a part of the Mobile Development Industry! As a premier mobile development firm, Vensi has done its homework to understand the industry trends that will allow us to create the most innovative and saleable mobile applications in the market. Here are the top five trends we see on the horizon for 2011:
(1) Exponential Growth
In its December 13, 2010 press release, the International Data Corporation (IDC) predicted exponential growth in mobile applications over the next couple of years. Mobile application technology is expected to grow as more end users adopt multimedia and 3G phones, but it will likely also proliferate into other devices such as connected televisions, blu-ray players, automobiles, and desktop computers. As a result, “the market for mobile applications will continue to accelerate as the number of downloaded apps is expected to increase from 10.9 billion worldwide in 2010 to 76.9 billion in 2014. Worldwide mobile apps revenues will experience similar growth, surpassing $35 billion in 2014.”
(2) Mobile Games within Social Networks
We have seen the power of social networking, and the popularity of games available within that framework. Just make the Mafia Wars and Farmville updates in Facebook visible on your news feed to see what we mean. The next step will likely take the already profitable and pervasive business of online gaming and merge it with social networking on mobile devices. Ultimately, friends will just as likely get together electronically as in real life. The challenge will be to either make the major mobile platforms (iPhone, Blackberry, Android, iPad, and others) talk to each other or to get a mainstream mobile web browser that bridges the gaps.
(3) Mac versus Google
The Internet is buzzing over the announcement that the iPhone will be available on Verizon. Without a doubt, this would solve many of the connectivity problems and take iPhone sales into the stratosphere. The Android however, will likely continue to kick Mac in the knees with its attractive open source approach. There are two particularly interesting elements to this epic battle of the mobile devices: Will a bidding war bring the cost of the technology down considerably for consumers? Will Google be able to contain the Android as open source applications fragment and hardware compatibility issues continue?
(4) More Diverse and Sophisticated Mobile Applications
We have only begun to tap available markets for mobile applications. Expect more applications to be developed in Spanish and Chinese. Expect new, culturally relevant applications to be developed for our friends in India, Central America, and West Africa. Across the board, expect applications to evolve and constantly re-engage users with new information and features that unlock over time.
(5) Mobile Advertising
Companies see the potential in reaching their target markets in a timely and highly effective way via mobile advertising. RTB (Real Time Bidding) will be an acronym to remember in 2011. With RTB, browsing behavior is monitored via cookies, analyzed, and sold to companies so marketing can target an audience and offer products and services at exactly the price a consumer is willing to pay. It is basic economics, fast.
2011 promises to be a year of tremendous growth in our market with many exhilarating developments, and Vensi plans to remain at the forefront. Grab your mobile device and stay tuned!